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Posted on June 2, 2009 by createmoney | Posted under Email Marketing
3 Quick Tips Why You Should Grow Your Mailing List
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Offer main product 5-7 times to new opt-in subscribers Is it not sufficient to have a few opt-in subscribers? In online marketing, not every visitor buys from the site they are visiting. Sure you may have built a huge database of contacts, but unless each one is a qualified contact, there is no guarantee that they will take any purchase-related action when they visit or read your list e mail. Even in the offline world, you usually cannot get a buying decision out of your prospect right away – it takes not less than 5 visits unless they are desperately in need. Consider this, you have offered your subscriber the same product 5 to 7 times and no purchase! Is it because your subscriber does not want to buy from you or they do not need the product? Now here is number 1 tip why you should grow your mailing list. You have the opportunity to offer your mailing list the main product 5 to 7 times. This will increase your chances of making more sales. Unlike when they have visited your website and you never ‘see’ them again. Now let us move to our tip number 2. Make different offers to the same mailing list As your mailing list grows this is what happens, every new opt in subscriber gets offered your main product 5 – 7 times, then you also have the ability to offer them alternative products. Do you see what is happening here? Same mailing list, different offers! This will let you plan the frequency at which you can remind them and keep them updated about current offers to keep the sales coming in. Be cautioned though, your list e mail you send subscribers must not just be a sales pitch in fact avoid this. You need to know how and what to say to your subscribers. Share something with value that will benefit them whether they make a purchase or not. Well let us move to our tip number 3. Some people will opt out in your list If there is one lesson that I have learned well as an online marketer, it is this – you will always have subscribers who opt out in your list. Contrary to what most online marketers may think this is a good thing! It is great feedback for you. Why? You can track and see where your get the most unsubscribes. And always ask for comments from people who unsubscribe from your mailing list – this is normally provided by your autoresponder system. When you get the comment, it is feedback. You get to know why they opt out in your list. So why is this a good thing? You can go to the list e mail that gets the most unsubcribes and modify it. This helps you to improve your communication and develop trust with your mailing list. So there you have it, 3 quick tips why you should grow your mailing list. So keep on growing your list, offer your main product 5 – 7 times and make subsequent alternative offers. Treat those unsubscribes and comments as gold. Another important thing is knowing simple things you can do to immediately increase your targeted opt in rate, responses and sales but is not in the scope of this short article. However if you will like to improve your knowledge in this area my resource might be the answer for you! About The Author: Tirelo Besele offers a free ecourse that will show you what you can do to immediately increase your traffic, responses, sales and profits. Claim your ecourse here today: : ---> http://www.learntocreatemoney.com/JDB/21Tips.html He also invites you to visit his blog at http://www.learntocreatemoney.com/blog |
Tags: OPT-IN, MAILING LIST, TARGETED OPT IN, OPT OUT IN, OPT LIST, OPT E MAIL, LIST E MAIL
