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Posted on August 21, 2008 by Joshua Taylor | Posted under Marketing
7 Steps to a Heavenly Website
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1. Plan Ahead- Your website will be a huge asset to you. Don't make the mistake of rushing through it and just “throwing something together". Determine WHY you want a website, WHO you want to reach, and WHAT you want to say to them. Then determine, with your web designer, if necessary, HOW you are going to reach them. This planning stage cannot be overlooked. Good planning will bring a successful website. 2. Define Your Audience- Who will be the main people that you attract to your site? This is extremely important. This should define how you write the copy for your web site, how you design your site, and who (and how) you attract people to your site. What technologies will your audience have? (i.e. If you know your demographic will have a slow internet connection, designing a website with lot of large pictures and flash files is probably not a good idea) 3. Keep Your User in Mind- It's very easy to make a website based on what YOU want to put on it. But the more you try to see the site from the user's eyes, the more successful the web site will be. 4. Content is King- Make sure that you have content (copy) that is compelling and concise. There are many sites that use 1000 words, when 100 is sufficient. Don't fall into the trap of rambling. Users value their time, and if you don't keep their attention, they will leave. If necessary, hire a copy writer. Good copy will set you apart. 5. Look and Feel- Users now have seen thousands and thousands of websites. They have seen the good, the bad, and the VERY ugly. They have been trained to recognize good design. If you do not fit into that category, you will loose reputability very fast. Also, make sure that your site fits into the look and feel (or brand) of the rest of your business. 6. Usability/ Accessibility- The internet is like no other medium because every user that comes to your site may have different technologies (different monitors, different operating systems, different browsers, pictures disabled, etc. ). For this reason, your website must be developed using technologies that will be available to your user. Your main goal is that no matter what device the user is using to look at your website, they will get the same content out of it. It is virtually impossible to make every site look exactly the same to every user, but it IS something that should be kept in mind during the whole process. Remember, how you see it on your computer is NOT necessarily how someone else will see it. 7. Execute- Find a Web Designer that is capable of walking you through every one of these steps and offering you a professional solution to each one, and one that you can trust to bring them to fruition. About The Author: The Bradford Creative Group Joshua Taylor |
Tags: WEB DESIGN, WEBSITE DESIGN, WEBSITE PLANNING, GREAT WEBSITE, WEB DEVELOPMENT
