A Strategic Approach to Communication Campaigns

Winner & Associates is a full-service communication consultant firm with prominent clients in industries such as energy, health care, utilities, transportation, environment, government, gaming, sports, and entertainment. The firm designs communication and image management campaigns with independent research and verifiable goals.

A Strategic Approach to Communication Campaigns

Winner & Associates relies on a strategic approach built on sound, independent research to create effective communication and image management campaigns. Our campaign designing process involves several important steps that ensure we offer our clients the most effective strategies. These steps include

• Targeting your key audience so we can create influential message themes.
  
  
• Selecting messengers that will persuade your audience and neutralize any opposing perspectives.
  
  
• Identifying ways that multiple media formats can create a synergistic effect that will persuade your audience to agree with your perspective.

A Cold Eyes Perspective

When designing communication campaigns, Winner & Associates uses a cold eyes approach that identifies potential communication barriers and opposing viewpoints. This cold eyes perspective allows Winner & Associates to see the communication environment from multiple perspectives so that we can identify key issues before designing your campaign. Anticipating these issues is the best way to prevent significant problems for your organization’s campaign.

Designing Campaigns

Research about your target audience members tells us which types of media formats and messages influence them the most. Many of these campaigns will use multiple media formats to create a synergistic effect. Each campaign includes accurate budgets and timelines so you can choose a plan that matches your organization’s current needs.

Media Formats

Since audience members often respond to different media formats, we offer a variety of in house production services to meet your needs. Our premier media formats include

• Hour-long documentaries that educate audiences about your perspective with influential messages.
  
  
• Short television spots that offer quick, persuasive messages.
  
  
• Print ads and information brochures
  
  
• Radio advertisements
  
  
• Web sites that utilize the most effective new media applications.

Winner & Associates’ Awards

The Winner & Associates’ film production staff has won numerous awards for their documentaries. Some of the awards include

• The 2008 Aurora Platinum Best of Show for “Pechanga, Our Story Continues”
  
  
• A 2008 Telly Bronze for “It’s Not Just Racing”
  
  
• The Worldfest Charleston International Film Festival’s Gold Award for “Alaska, Man and Nature in Prince William Sound”

Verifiable Results

Winner & Associates performs research to determine how well your campaign helps your organization reach its business goals. This is done by performing opinion polls, interviews, document analysis, and other research that determine how effective your campaigns messages influence the target audience. Comparing this research to your business goals determine the effectiveness of the campaign.