Advertising Your Investment Land in a Slow Market
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Posted on August 16, 2008 by Robert Thomson | Posted under Finance
It's amazing how many listings have hazy photographs, unappealing pictures, or little or nodepiction. Make sure that your MLS listings are attractive and really chart the benefits and the attractions of the house. Make sure that the pictures are crisp and show the best possible colors and angles. Use Photoshop on your pictures to remove any thrash from the front of the home, any fallen leaves, or any gray skies that happened to be there when you are taking your photo.
If you're hosting an open house, use directional signs on a main street. If your investment house is a little out of the way, you'll have to employ dozens of signs in order to direct people from the closest main road all the way to the open house. Consider tying balloons to the sign on the road, or use bright colors or large font to make sure that drivers see your sign.
Every hardware store sells pre-made for sale signs that allow you to simply write in a phone number. Shun using these signs. They look cheap and sloppy. Instead, have your signs professionally made, and make sure that you get a solid metal framed sign that comes with a flyer holder. This lets you to put a small leaflet for the property right in the sign. Even when you're not there having an open house, people can drop by and get out a leaflet to take home with them.
Make sure that your leaflet is full-color and includes high-resolution photos of the interior of the property. If you want your investment property to sell, make sure that the copy is very exciting and outlines all the benefits of the home. Allow your tenants or potential buyers to really imagine themselves living in the property. Don't be anxious to use adjectives or to invite people to imagine yourself sitting on the deck of this wonderful Victorian home. that is the sort of writing and the sort of description that will get people interested. Don't be afraid to let your personality shine through when writing your brochure.
About The Author:
Craig is the writer of Flat Fee Realty articles. You can find more information at EZMLSListing.com.
Tags: FINANCE, BUSINESS, PROPERTY, INVESTMENT
