Bloggers are fueling speculation that Rupert Murdoch could be turning his attention to Facebook


Certain members of the Bancroft family are reportedly stonewalling Murdoch's attempts to meet with them over the acquisition of Dow Jones and the key financial industry bloggers listed at Inveslogic are speculating whether Murdoch could be turning his attention to a seemingly easier acquisition of social media powerhouse Facebook. This is just a sample of the expert opinions you will find everyday at Inveslogic.

Respected financial blogger Dan Farber, of seekingalpha.com, claims that Murdoch has been spending a considerable amount of time with Facebook founder Mark Zuckerberg in his latest post Murdoch May Consider Facebook to Bolster His Digital Empire. Farber quotes a New York Times article by Richard Siklos that claims, “for a while, he [Murdoch] sat at the back of the ballroom chatting with Mr. Zuckerberg of Facebook, who sat next to him again at dinner. Mr. Murdoch listened closely.”
While Murdoch's $580 million acquisition of MySpace was seen as a major shakeup, certain expert business and tech bloggers think Murdoch's purchase could have been premature. Matthew Ingram's post in his personal blog titled It's the Social Part That's The Killer “It’s [Facebook] the social network by which other social networks are judged — even MySpace, which it may already have eclipsed in terms of page views, if not users.”

Is this a textbook example of old media having to adapt to new media? Dan Farber's blog post suggests you look strictly at the pricetags, “In a very short time span–just a few years–we are witnessing the struggle of the established media elite to adapt to the new digital media world, often buying their way in. Murdoch acquired MySpace in 2005 for $580 million... Facebook, founded about three years ago, is worth a few billion on the open market, compared to the $5 billion Murdoch is offering for Dow Jones.”

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