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Posted on November 6, 2009 by Kevin Doherty | Posted under Business
Building a Successful Acupuncture Practice--4 Rules to Live By
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This is sad to say the least. I bet that most of the people that quit would LOVE to stay with it, but they just don't know how to build a successful practice. Because of this, they are forced to initiate a new course in life. Trust me, it doesn't have to be this way. You CAN have a wildly successful practice that is both financially and personally thriving.. if you follow these 4 rules: RULE #1: Set up your practice where you truly want to be. You are the only competition you will have to face. Through a series of serendipitous circumstances, I signed up for a 2 year continuing education program with Lonny Jarrett, M.Ac. to study 5 element acupuncture. Now I see that the universe had guided me to the East coast not to set up a practice with this doctor, but to have this opportunity to study with a great teacher. During this program, I saw in Lonny a role model of success that showed me it is indeed possible to create an amazing practice. RULE #2: You need at least one role model of success. Your brain has to see in actual experience what is possible before it will materialize. Without this experience, I NEVER would be where I am now. RULE #3: Your main marketing goal is to build relatonships. The conventional marketing tactics that work well for other professions are generally useless for the acupuncture profession. Creative marketing is the essence of my success. This means free or low cost marketing techniques that are targeted only to a captive audience. RULE #4: You will attract what your mind perceives. If you believe in poverty, you will find that it is difficult to bring in new patients. You really have to work for them. If you believe in abundance, then you will find that you will always treat just the right number of people every week. Your practice will grow with ease and authenticity. Most acupuncturists were unfortunately taught that it is very hard to make it in private practice or that they can't expect to make much money in the field. Let go of this perception! It's a total myth. There is a lot more to creating the practice of your dreams than I can offer here. There is NO reason why you can't earn a comfortable 6 figure income in our profession. You likely just need some mentoring so you can get the right skills and knowledge in place!! About The Author: You can learn a ton about acupuncture marketing at my Dream Practice website. I also invite you to check out the Prosperous Practitioner Membership which is loaded with some of the best practice building content anywhere on the internet. Kevin Doherty is an author, licensed acupuncturist and practice building coach for acupuncturists around the world. |
Tags: DREAM PRACTICE, ACUPUNCTURE MARKETING, SUCCESSFUL ACUPUNCURE PRACTICE, ACUPUNCTURE PRACTICE MANAGEMENT
