Buying Los Angeles Diamonds & Jewelry – How To Avoid A Costly Mistake

If you (or that special someone) loves diamonds, and you’re looking for the right piece of Los Angeles jewelry or the perfect Los Angeles jewelry designer, then you might very well be overwhelmed by the number of options available to you.

THE PROBLEM

You might have thought that buying diamond jewelry in Los Angeles is merely a matter of reading a certificate and matching your budget. Or, you might be tempted to go with the “cost-effective” method of buying diamond jewelry online.

However, be warned that you could easily be mislead by subjectively- and incorrectly- graded diamonds.

This is because most US jewelers have no formal education and merely inherit knowledge from family members. On the rare occasion, your wholesale Internet diamond dealer or neighborhood jeweler may have attended a six month gemology course at the Gemological Institute of America.

But honestly, would you want to depend on such limited knowledge when spending thousands of dollars?

GET EDUCATED

Especially if you’re shopping for Los Angeles engagement rings, you definitely want to make an educated decision on how to select the right item or how to have a Los Angeles jeweler design a custom engagement ring with you.

Because ultimately, buying an engagement ring will be one of the biggest decisions in your life, and you want to make sure you have the expertise of a professional. After all, would you go to a doctor who never went to medical school, or a lawyer who skipped law school?

Of course not.

Whether you’re buying Los Angeles diamonds or one-of-a-kind Los Angeles custom jewelry, wouldn’t you want to work with one of the top Los Angeles jewelry designers, who has in-depth education and expertise in gemology and jewelry crafting?

For example, Jonny Ritz, a highly educated and professionally-trained jeweler hailing from South Africa, spends several hours educating clients. He believes that imparting years of in-depth knowledge, both academic and practical, enables the client to make a well-informed decision.

And when it comes to diamonds, “it is critical to understand the journey of a rough diamond from the dirt through the cutting process and why two diamonds of the same carat weight, color, and clarity can be so very different in price,” Ritz says.

Although tradition dictates that diamond engagement rings should cost three months salary, Ritz recognizes that the focus should be on creating a piece of jewelry that is right for the client, not on depleting their budget. His philosophy is that spending more than you should will not buy true love, respect, or devotion in a marriage.

THE SOLUTION

Without a personal consultation with an educated specialist in jewelry design in Los Angeles, you could very well make a costly mistake. Or, you might end up with an engagement ring that your significant other doesn’t even like.

The solution?

Find a professionally-trained jeweler – who actually completed an apprenticeship in gemology and fine jewelry crafting, and preferably with a focus on custom design – who offers a free consultation.

After all, like Ritz says, “the bitterness of poor quality remains long after the sweetness of low price is forgotten.”