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Posted on April 1, 2006 by Gil Trupp | Posted under Shopping and Product Reviews
Buying Wholesale Jewelry
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Most wholesalers don't just sell to any old person. Normally there are several restrictions in place that you must meet before a wholesaler will sell to you. Wholesalers must do this or retailers would get very upset and find a new source for product. Wholesalers depend on the retail market to move volumes of product. Wholesalers are not interested in selling one or two items to the consumer. There goal is to sell large quantities of same items. They are also not interested in proving nice packaging or the finishing touches that the consumer looks for. Nor are they interested in answering questions from the consumer. The wholesalers function is to provide large volumes of product at a large reduction from the retail price. The wholesaler usually resides in a warehouse or factory that is not equipped to handle individual consumers. There operation will consist of a shipping and receiving department to ensure that wholesale jewelry orders flow smoothly. Here are some of the restrictions wholesalers place on potential customers to ensure they are in fact a retail outlet that is going to resell the jewelry. Most will require that you have a resale permit number, government tax exemption number or some legal piece of paper that proves you are a business and you are in the retail market. Many of the companies place minimum order requirements. For example having to order a gross of one specific item. A gross is 144. Normally wholesalers will not allow you to mix and match. You must meet the requirements of each individual quantity for each individual item. This definitely eliminates the consumer. After all what consumer would want 144 of the same necklace? Others will require a minimum order size. So for example you will need to purchase a minimum of $1000 or what ever amount the wholesaler sets. This also ensures that the normal consumer won't even try to buy from them. Many wholesalers require a minimum amount of orders in a year. Usually defined by a dollar value. This protects the wholesaler from setting up accounts for retailers that only buy once or twice and lets them focus on providing their regular retail customer base with quality service. Other wholesalers will have various degrees of discount. So perhaps up to $500 would get you a 10% discount, but over $5000 might get you a 50% discount. The larger discounts give the retailer incentive to purchase larger quantities and earn more profits because of the increased profit margins. If you are a retailer looking to purchase from a jewelry wholesale find out their rules before you make your first purchase. Because jewelry wholesalers are located all over the world there could be some language barriers. Make sure to fully understand what the wholesaler is saying. If you are a consumer just forget about trying to sneakily buy from a wholesaler. Rather look for jewelry sellers that discount their merchandise. They can do this because they chose to sell volumes at a lower mark up. Buying from a discount jewelry company will let you buy just what you want for a great price. For every product on the market there is a wholesaler. For every type of jewelry on the market there is a wholesaler. The trick is to find the wholesaler that provides the type of jewelry you are looking for at the best price and with the best terms. The internet has made this process much easier and quicker than any other time in history. About The Author: Gil is an artist and a professional writer for last 15 years. He has over 10 years of experience in ornaments and jewels. Visit the website at http://www.ontargetjewelry.com to learn about different jewelry, earring available in market. |
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