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By: DAWN WILLIAMS
The concept of want ads has been around for quite sometime. Traditionally you would place a small ad in your local newspaper and sit back and wait for the phone calls to flood in. Since this method worked so well, it was only a matter of time before want ads became virtual. Not only where virtual ads more affordable, but they where a great place to take your product or service world wide. Of course, it did not take long before virtual classified sites where over populated and full of spam. This is the main reason why ads do so poorly in the terms of traffic generation. With so many duplicate and spam ads, yours will get lost in a matter of days, but there is hope! In order to use classified sites to receive targeted visitors and back links, you need to stop viewing them as a typical newspaper ad. Online classified sites may look like your typical newspaper classified section, but what you need to understand is, that’s the only similarity. With the traditional method, you place an ad for 1-30 days, when it expires you renew. In order to advertise to more cities, you must submit to more newspapers. The virtual way, you submit a keyword optimized ad, submit to classified sites that will host your ad for 30-365 days, other sites will “pick-up” your ad and list your ad and link on their sites. In turn, this will start a viral campaign, get your site listed in the major search engines, and create a ton of free back links. Below you will find a simple outline on how to start your classified campaign. Create a keyword optimized title using keyword selector tools and research. Make your ad worth reading, give some helpful tips or suggestions. Not only will you get more customers, but the search engines will start indexing your ad as content. The longer your ad stays active the better. It can take search engines 30 days to index certain sites. Try to list a product or service that you will carry for at least a year. This way you can renew your ad, to stay listed in the search engines. You don’t have to list in 100’s of sites. Just listing in about 10 top sites will give you the best exposure. The only up-grades you should pay for are the add a link feature or unlimited ad feature. And the most important tip I can offer you is time. Indexing and back linking takes time. If you follow the steps and be patient, your classified ad will be at the top of Google for your choosing keywords in about 30 days.
Dawn Williams is a freelance writer that enjoys researching and writing about small, but important topics. She gives her inspiration for website promotion to Advertising Madness
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