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Ezine ready page
Ezine ready page
Posted on October 21, 2009 by Jenelle Livet aka coffeediva | Posted under Coffee
Coffee not just COFFEE
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Coffee is nearly a food group to most of the people. It is getting us going in the morning, keeps us going in the afternoon, and tastes good after a fine meal. There are such a lot of options now. Ever gone to a specialty coffee shop? It can be tougher that getting a takeout burger! Non fat, low-fat, espresso, double espresso, cappuccino, latte, fat free latte, chocolate latte. And the list grows, as you are able to add toppings. This of course doesn't help the waistline, But Hey it's Coffee and you gotta'LOVE' Coffee With this new surge of coffee and coffee stores out there, there are coffee artists that will make your coffee look to good to drink. There are some fantastic videos on YouTube and you can see one of our Aussie Barista and Latte Art champion at my blogspot Blog theperfectespresso.blogspot.com Who ever thought there would be such a thing as a coffee artist? Latte art is terribly pretty but I usually seem to not need to drink itas I can wreck the pattern. Celebrity Baristi are as popular as Celebrity cooks if you are serious about changing into a Celebrity Barista then you'll need a barista Kit. Some providers offer, what they call, a full barista kit, which includes everything a barista requires to bring the art of espresso brewing to a higher level. These barista kits include items such as, latte art pitchers, whisks, shot glasses, simple steamers, thermometer calibration tools, digital shot timers, splashing guards, froth knife, syrup pumps, long twist spoons, cups and saucers, and cleaning supplies. Espresso supplies do or die the espresso drinker's experience. The better your supplies are the better a coffee you will brew. Remember that espresso is a ritual and as such, only the best equipment will produce the extraordinary experience of drinking espresso naturally, apart from the physical supplies you require, a non-physical supply is available. And that is data. Many online espresso suppliers offer short courses or information booklets on the way to become your own barista, that is, an espresso expert. When you stock up on pitchers and handles and cups, why not add books, cds and videos that are full of info on everything you want to know about making the perfect espresso, or running your very own cafe. It is difficult work making ready to open a coffee shop of your own. You must choose the most acceptable providers, fit out your shop and hire your staff. There's also the little matter of advertising to take into account. One of the finest, most effective ways to advertise your business is to find some free limelight. Make an event of your launch and invite a local celebrity to come along. Create a news story, then issue a PR release and send it to your local media. Local media love local stories, so be creative Pay for some radio advertising Local advertising corporations with experience in eaterie and hospitality launches may also be good resources for you. Just make sure you convey your budget to them, so they can determine if they can work with you. Also be sure to get them to itemize everything they can do for you - and at what cost. You need to know what you will be getting worth for your money and targeted [*T]. email your chums with a small flyer selling your business isn't just something that you do at launch time. It's something you want to do steadily. you must be in the minds of your customers and potential shoppers, so they get their coffee, tea and cake from you - not the competition. So - you want a continual approach to your selling and advertising. When it comes to selling your business, you actually can be as creative as you like! Here are just a few concepts to get those creative energies running : make a website so people can find you online . Include your web address and email on your business card. Provide published leaflets so your clients can take away and pass onto friends. This also includes loyalty cards. Your clients will always have your details on your commitment card for new customers to get in contact with you. Offer special promotions. Have a commitment Card with your details and services on it. If you are doing deliveries this is one sure way of new consumers having the ability to contact them. When planning think about supplying a Web to attract business people or students What you can do is really only restricted to your inspiration, so start blue-skying today! it is incredible how one simple - yet creative concept - can get people into your coffee shop and returning. Remember always keep up your selling efforts! Selling is a continuing thing and the more marketing methods you use, the better. . About The Author: Jenelle lives in Australia and owns and operates a coffee business. Jenelle owns a mobile coffee van and a mobile coffee cart. You can read more at http://theperfectespresso.blogspot.com http://espressocoffeetips.blogspot.com http://beanzaround-everythingcoffee.com |
Tags: ESPRESSO, COFFEE, BARISTA, COFFEESHOP, CAFE
