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Posted on October 11, 2009 by Robert Johnston | Posted under Advertising
Custom Notepads as Effective Marketing Tools
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Unlike other marketing collaterals that most people treat asjunk, custom notepads are kept because of their added value. People douse them. You can always find a notepad near the cash register instores, near the phone or on top of the refrigerator for reminders andemergencies. Other people even use notepads for printing and asaccessories to their careers – e.g. doctors’ notepads, legal notepads,etc. To further help you maximize this subtle but effective marketing tool, here are a few ideas: Distribute them as gifts. –Give them to you contacts and make it appear as a friendly gesture fromyou to them. You can tell them that the company printed just a few setsto give out to your special clients. Or you can also tell them that youhave them lying around and you would be happy to give them as samples.Complement your gift with your business card and your recipients willhave more ways to remember you. Every time they write on your custom notepads, they will always see your message and logo, and with luck, they might just need your type of service while using your notepad. As a freebie. –Who doesn’t like a freebie? People generally are attracted to stuffthat are free. So make sure that you give your custom notepads away forfree. Instead of thinking of other expensive promotional items, anotepad is definitely an item that can get your prospects to rememberyou. Include them in press kits. –During media activities, you can always use notepads as part of yourpress kit. You can easily insert them and provide journalists andreporters paper for them to jot down their information during the pressevent. Not only that, but your notepads can also be used every timethey need to write down their notes on their recent reports. So everytime they bring out your notepad, they’ll definitely remember you. As a regular office accessory. –Have your employees be the first users of your custom notepads. Makethem feel integrated with the company’s goals and objectives. And sincethey would be giving out notes to other people with your notepad, theywill also be marketers of your business minus the high costs ofadvertising. There are still many ways you can use your print notepads toyour advantage. People usually keep them that notepads can be veryeffective marketing tools for any business. Do have your printerprovide you with your notepads now. You’re missing out on a goodopportunity if you still ignore the opportunities it can bring to yourbusiness. About The Author: Visit this site for more information on custom notepads |
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