Dental Practice Marketing: Why Use Free Standing Inserts?

In dental practice marketing, you should find new ideas to be able to post your services to the public effectively. One of the ideas that people resolve to for this is through ordinary advertising, which is nothing new. But there comes a time that such advertisements seem to prove insufficient in the process. Dental practice marketing demands that your readers get the central message that you want to reach out to them as quickly as possible. So this is where the importance of Free Standing Inserts comes in! Dental practice marketing should be coupled with free standing inserts, and I'll show you why.

Why Use Free Standing Inserts In Your Practice?

In dental practice marketing, you should go for free standing inserts because:

Reason #1: They Get Read More!

People tend to read more of free standing inserts. When an advertisement or direct mail piece doesn't work, most people tend to immediately look at the sales copy on the ad or direct mail piece. Remember that the #1 key factor to any advertisement or direct mail piece working is the readership of the piece! The value lies on the attention span that people give in reading your piece.

Reason #2: They Are More Cost-Effective!

There are times that you will find that you can place an ad that covers up a quarter page, but in the same paper run full page free standing insert. Why is this the case? I have no idea. But it tells me that you should be running the free standing insert!

Reason #3: You Can Mail The Same List Weekly Or Monthly For As Little As $800 Bucks!

Dr. Ron Senn told me that he can reach 14,000 homes for $800 bucks. WOW! We spoke about rotating a different 14,000 a week... or running a different advertisement to the same 14,000 every week. The idea was that he can run a weekly free standing insert (find 4 recipients and rotate; or 1 recipient and rotate to whom you send it to) for only $3200 bucks!

Reason #4: You Can Tell More Of A Story!

Smaller advertisements often times lack in telling the entire story. That is one of the main reason why we resolve to “lead generation”. The other reason is the “timing” of people being “interested, but not ready to actually call the office right now”!

The Bottom Line:

The great thing about running a free standing insert is that you have lot of space to tell the story, to agitate problems, and to give good benefits and reasons why they should call you NOW! Most dental ads are missing the “hook”, or the reason why people should continue to read, be interested on this ad that you have placed. Make the ad emotion based, news based with special interest, pain based, testimonial driven, or “celebrity based”(turning yourself into a celebrity!). There are more ways, but the bottom line is that when you are searching for ideas of ways to rotate “what” you are going to place, then that's a good start. Be creative. What if a reporter was sent over to your office to tell the world about how great you and your office are? Wouldn't that be great? That is the kind of thing people will read. Go for free standing inserts now, and go onwards with your dental practice marketing!

Visit us at www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.

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