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Posted on September 4, 2008 by Ed O Keefe | Posted under Marketing
Dental Practice Marketing : How To Keep A Constant Flow Of Patients In Your Practice
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Strategy 1 - Create A Constant Stream Of Specific High Quality Patients : Your goal here is to create a constant stream of specific high quality new patients. The way I look at this is that if you are attracting the precise type of patients that you want to come into your practice, who accept your treatment recommendations (and if these patients refer as well), this is going to be a good start. Keep in mind that no matter how long you've been in the dental practice marketing business, you have to keep new fresh patients coming in to your practice. Strategy 2 - Reactivating Patients : The hidden goldmine within your practice is always the inactive and unfinished treatment base. So I would like my clients to go after this hidden goldmine. The best way to do this in dental practice marketing can be done in certain ways: you can send out 3 step to 4 step direct mail campaign; offer your patients credits towards any cosmetic dentistry ( credit any kind of whitening,etc.); do voice broadcast to your patients' homes or phone calls (which always works tremendously); or you can also go for e-mails ( the use of e-mails as a multimedia approach is one of the most powerful way to do it!). Strategy 3 - Create A Referral System : Create a referral system that gets people to bring a flood of referrals to your practice. If the referral system is based on your own efforts, then you do not have a true system in place. To have a great referral system, it means having a system that is team-generated and team-oriented. In dental practice marketing the team has a responsibility and accountability for those results as well. Strategy 4 - Get Patients To Choose More Services From You : Get existing patients to choose more services from you. A lot of people overlook the fact that whether you do an Invisalign, implants, veneers, TMJ... it really doesn't matter. You think your patients know this stuff because it's your life, but the reality is that they don't. And that's because they're so busy with their own lives. So, if you have new services, pick one or two services a month that you want to promote through your newsletter or postcard or e-mail. In dental practice marketing, it is necessary that you make sure you remind your patients the other services that you have. And doing this results to two things: You get more patients to choose more of your services; and You get more word of mouth by just talking to your existing patients about the services that you have and what problems they solve (by doing this, existing patients will refer people more often). So, as you go on with your dental practice marketing business, always remember these 4 strategies. Doing this will give you a constant flow of patients. And it will also help you to be successful in your dental practice as well. About The Author: Log on to our website, www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!". |
Tags: DENTAL MARKETING, NEW DENTAL MARKETING IDEAS, HISPANIC DENTAL MARKETING, INTERNET DENTAL MARKETING, INTERNAL DENTAL MARKETING, DENTIST MARKETING
