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Posted on February 16, 2008 by Anthony Fontanelle | Posted under   Automotive


Ford To Perk Up Pickups, Vans By Offering Computers



Ford Motor Co., in its effort to expand capability and productivity of its lineup, will be perking up its pickups and vans by offering computers. The innovative technology from the Dearborn-based automaker will be available on the 2009 F-150, F-Series Super Duty, and E-Series vans this fall.

The Dearborn automaker is further expanding its 'smart' features for truckers by offering industry-exclusive technologies for F-Series trucks and commercial E-Series vans that will help make business owners more productive and successful.

Through Ford Work Solutions, a collection of affordable auto technologies, the automaker will be able to offer more sophisticated features that could boost the efficiency of pickups and vans. The solutions are designed to provide customers flexibility, connectivity and security to better run key aspects of their business using Ford vehicles.

"Our truck customers are smart - and they work hard," said Mark Fields, Ford's president of The Americas. "Ford Work Solutions provides truck customers new technologies and tools to help them work even smarter and further boost their productivity."

"Ford Work Solutions takes productivity to a new level by bringing the office to the job site in an integrated, seamless way that only Ford could deliver - with a strong network of industry-leading partners like DEWALT, Microsoft, Garmin, Master Lock(R), Magneti Marelli and Sprint," said John Felice, general marketing manager for Ford Division.

The solutions include an in-dash computer developed with Magneti Marelli and powered by Microsoft Auto that offers full high-speed Internet access, Tool Link, a Radio-Frequency Identification (RFID) asset tracking system developed in partnership with DEWALT, Crew Chief, a fleet telematics and diagnostics system, and Cable Lock security system developed in partnership with Master Lock(R).

"Tool Link increases productivity and saves money," said William Frykman, Ford Work Solutions product and business development manager. "It helps contractors and tradespeople guarantee they show up at the job site with the right tools for each job- and that they don't leave equipment behind."

"Secure, lockable storage is important for all customers," added Frykman. "That's why we worked with Master Lock to deliver the Cable Lock, a convenient way to secure items such as toolboxes, air compressors, generators or large power tools that may need to be in the pickup box when the vehicle is parked."

The Work Solutions package came from Ford watching customers at job sites and looking to find solutions to unmet needs, said Derrick Kuzak, head of global product development.

The Dearborn automaker hopes the new tools will help its best-selling truck - the F-150, maintain its leadership in the market despite tight auto rivalry. New features may also form part of the upcoming Ford F-250 parts. They are also expected to spark sales in the truck segment.

According to CNN, pickup sales in the United States were down six percent in 2007, compared with a three percent dive in vehicle sales industrywide.



About The Author:
For more information about your parts needs like Ford F-250 parts visit your trusted online source. Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.


Tags: AUTO PARTS, FORD F250 PARTS, FORD F250, FORD PARTS
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