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Part 4 - On Page Search Engine Optimization

Now, you must have a blog full with content you have passionately written. It should be a particularly fascinating grapevine for the community of your selected niche, vs a lifeless factsheet.

However, no matter how delicious your content is, if there is nobody to read it you can not generate gain from it. Traffic is the very stuff of your blog. in folk, you need to attract people, you must offer attractive information. Simple enough.

However, to get traffic onto your site, you have to think backwards. Where do folk look when they need information? Yes, they search using search engines like www.google.com , www.yahoo.com and www.msn.com , to name a few more popular ones. So, to get these folks on your blog, your blog wants to rank high on search result pages of these search engines. When these folk search for info thru the search engines and see your site among the top results, they will naturally click thru to your blog!

The art of getting your blog or website onto high rankings on search result pages is known as search engine optimization. It is a very complex and hard subject to conquer, but that doesn't stop us from learning simple yet effective techniques to master the search results for certain keywords. The more complicated methodologies are often wanted to fight for awfully competitive and general keywords like "fat loss", but I should teach you the way to overcome that later.

For now, let's determine the keywords that you wish to optimize your internet site for. As an instance, your blog talks about tech gadgets. Now, you'd want to check in Google if it is a particularly competetive keyword. At this time of writing, there are 29, 000 ,000 search results. Think you can beat twenty-nine, 000, 000 sites at your first attempt? I do not believe so.

Now, let's attempt to narrow down our scope. Let's look for "technological gadgets" instead. At this time of writing, Google lists 792, 000 results. That is more controllable, but you would like to search for more centered keywords. However, let's optimize your blog for "technological gadget" just for the sake of learning.

First, you have to focus on the title of your blog. Since you are optimising for technological gizmos, you need to have that exact phrase in your blog title. As an instance, a line like "Your Best Technological Gadget Blog!" would work well. You can change the title of your blog in the Blogger control panel or the Wordpress blog when you are making it. If you are skillful with HTML, you can even do that on other blog engines like Moveable Type. Bottom line? Learn a little HTML!

Other than that, your page heading should also contain the term you are enhancing for. The page heading is the bit of text in your code that is enclosed the tags. This isimportant as it tells the search engines what your page is about (in this example, "technological gadgets"). Since we're posting a blog, the tags areoften the post titles, so remember to include the term there whenever applicable.

One last bit, you must also spatter the words "technological gadgets" in your posts whenever possible. The frequent occurrence of that phrase in your blog will hint the search engines that your blog is really relevant to that topic.

However, this is the most vital bit of all. Always remember that you're writing for real life folk who read your blog to get info, so it is very dumb to spam your blog with keywords! In reality, if you do that, the search engines will finish up thinking you're spamming and drop your ranking further down into oblivion… So keep in mind! Write for humans, not search engines!

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