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Posted on November 4, 2009 by drwhitefield | Posted under Internet and Businesses Online
Guy Kawasaki says “internet business online” opportunity is to start
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The Art of Positioning With the right positioning, you should be able to see clearly why the organization was started, why it should be patronized by customers, and why good people should choose to work for the organization. Before you begin dwelling into the art of positioning, you must first answer the question, "What do you do?" You must be able to provide an answer that not only seizes the high ground but shows exactly how your organization differs from its competitors. It is only then that you can communicate this powerful message to your chosen market. Good positioning must have the following qualities: * Positive. * Customer-centric. * Empowering to your employees. * Self-explanatory. * Targets the intended customer. * Must show the core competencies of your organization. * Relevant to your core competencies and to the core needs of your customers. * Long-lasting. * Different from your competitors. Other Positioning Tips: * Position your product or service in the most personal manner you can. * You must choose a remarkable name for your organization, product or service. * Use plain words that are easy to understand when describing what your company can do for your customers. Avoid technical or insider jargon. * Offer concrete points instead of mere overused adjectives when distinguishing your products to competitors. Instead of calling your system safe, say that your system has never been hacked. * Ensure that each member of your organization understands your company's positioning. The Art of Partnering Partnerships - a word that is actually more complicated than it sounds. Although good partnering can increase cash flow, accelerate revenue and reduce costs, a bad partnership can very well mean the other way around. Here are some tips that can help you master the art of partnering: 1. Partner for "Spreadsheet" Reasons. Partnering can accelerate your entry into a new area, open up new distribution channels, speed up product development and reduce your costs. 2. Define Deliverables and Objectives. These include additional revenues, reduced costs, new products and services, new customers, new markets, etc. 3. Ensure that the Middles and Bottoms Like the Deal. It is not enough that upper management believe that the partnership is a good idea. Make sure that the partnership is understood by all the members of the organization. Everyone must contribute to make a partnership work. 4. Find Internal Champions. Choose one person from each organization to become an internal champion. Ensure that the main goal of the chosen champions is to achieve success. Nothing but the partnership counts. 5. Cut Win-Win Deals. Both partners have to win. Do not enter into win-lose partnerships. 6. Wait to Legislate. Don't ask for legal advice too early. Legal experts will always give you more reasons not to go through the deal. Agree on business terms on your own before you bring in your lawyers. 7. Put an "Out" Clause in the Deal. The assurance that both parties won't be trapped into a partnership that is not working actually promotes longevity. About The Author: Now that you understand these two, you’ll love to read the rest here and see how to start internet business online for yourself. Click here to go http://www.doonlinebusiness.info/2009/10/26/start-internet-business-with-tips-from-guy-kawasaki/ |
Tags: INTERNET BUSINESS ONLINE OPPORTUNITY, INTERNET BUISNESS ONLINE OPPORTUNITY, INTERNET BUSINESS ONLINE OPPORTUNITIES, INTERNET BUISNESS ONLINE OPPORTUNI
