How Classified Newspaper Ads can drive traffic to websites

The easy accessibility of the Internet has changed the rules of the advertising and marketing game with more and more people jumping on the online marketing bandwagon to increase their sales, strengthen their brands and educate the people about their products and services. Yet as the dust settles down, new facts are emerging and the strongest of them all is that when it comes to advertising, print still prevails over the Internet.

The figures speak for themselves. The media consumption habits of people in Britain aged between 16 and 74, highlight that 59% of consumers pay the greatest attention to print advertising. A recent research commissioned by Google also highlights the fact that consumers often research products and services on the Internet after they see them advertised in the newspapers. The study indicates that two-thirds of the people turn to the Internet to research for more information for the products advertised in the newspaper. Then again, a majority of the people actually make purchases following the research. A study by Deloitte goes a step further to say that there are people who would actually pay to do away with the online advertisements as it distracts them when they are reading or researching something.

Webwindows, a leading media agency based in the UK, has been offering newspaper advertising services to small and mid-sized online companies to enable them to cost-effectively advertise their offerings in the leading newspapers in the UK for the last ten years. The results of the findings collaborate what Webwindows has been saying all along, that online businesses can drive traffic to their websites by newspaper advertising. Webwindows suggests that by placing classified advertisements in the newspapers, online companies can reach a highly targeted group of customers.

Webwindows believes that people who read classified ads in newspapers specifically do so because they are looking for a particular good or service. Unlike online ads that are forced upon people, classified ads in newspapers are read by people because they want to read these advertisements and this is what makes all the difference.

Based on its experience with classified ads, Webwindows suggests that companies should primarily focus on the copy of the advertisement. The copy should profile the type of people they wish to reach. If the copy fails to do that, companies will not be able to find their target group. Also the tagline should be interesting enough to attract reader attention. Webwindows however offers a note of caution here suggesting that the tagline should focus on the product or service and should not mislead the readers. Webwindows suggests that the point of contact should be clearly mentioned. This could include email address or phone number, as the case may be. Webwindows recommends that classified advertisements should mention words such as fair, negotiable, competitive instead of stating the price outright.

Webwindows can help you promote your online business by providing you the opportunity to post your advertisement in the Webwindows colour supplement page that appears in the leading newspapers and magazines in the UK during the weekends. The Webwindows page is especially dedicated to online advertisers and is read by a very specific group of consumers who wish to buy online products from the comforts of their own homes without travelling to distant stores.