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Posted on January 17, 2009 by Ben McMaster | Posted under Web Design
Importance of SEO
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According to statistics, 85% of the traffic on the internet visits websites through major search engines; Google, Yahoo and MSN, 75% of that comes from the top ten listings on their first page and the number of internet users in year 2008 has increased to a staggering 1,463 million people. Search Engine Optimization plays the role of a link between you and your desired target market. If you are contemplating putting your business online or wondering why your current website isn't getting business, learning about SEO will be a good idea. Search Engine Optimization is a process that is used to build or modify a website so it will be found and read by search engines. Search engine optimization affects only organic search results, not sponsored results such as Google AdWords. Following are a few things that can affect the search engine position of your website. 1. Body Copy The text on your website should be accurate and relevant to your line of business. The search engines measure the keyword density of your websites content to show the most relevant result to their visitor. 2. Meta tags The most important of the Meta tags are the Keyword and Description tag. These tags help search engine position your website under the right category. 3. Title, Header and ALT tags Title Tag should be a short logical description of your web page. Search engines value the words in your title tag. Adding ALT tags to images helps the search engine see the image in words which in turn helps with the keyword density of the website. 4. Keyword weight Generally, the keyword weight must be 8% of the total website content. Although different search engines have different preferences on how many times the keyword must appear on the website, it is imperative to the websites success. You must make sure not to over-use the keywords or it would be considered keyword spamming and search engines with disregard their usage and omit your website from results. 5. Inbound Links Search engines give great value to the number and quality of the links pointing to your website. These are called inbound links. The page rank of websites linking to your website is also given importance. The authenticity of your website is sealed if the linking website is a high-ranking website. 6. Anchor Text Anchor text is the visible text of any hyperlink. It is advisable to choose words descriptive of the page content. E.g. avoid "Click here" as anchor text, instead aim for concise text such as, "Top ten Movies" for a page containing a list of top ten movies. 7. URL Structure Descriptive folder and file names help the search engines decide this is what they are looking for. There are ways to simplify the links for search engines even if you are running a Content Management System on your website. While the above mentioned practices will help you win a good ranking on the search engines, there is no doubt that it is achieved over a period of time. However, to speed up the process you can use blogs and social media sites to talk about your business and projects. Search Engine Optimization is still evolving and the best practices and methods of SEO keep changing from time to time. Google and other search engines keep changing their rules and regulations as they evolve. Your safest bet would be contacting an SEO company that has a track record of having websites indexed in the search engines and aiding them in receiving the ranking they deserve. About The Author: About the Author: Design Box is full-service advertising agency specializing in Branding, Interactive, and Print Services. For more information, visit Design Box under Website Design Kuwait, Search Engine Optimization Kuwait, and E-commerce Kuwait. |
Tags: MULTIMEDIA COMPANY, DESIGN COMPANY, COMPANY KUWAIT, LOGO DESIGN KUWAIT, BRANDING, EXHIBITION, PRINTING, NEWSPAPER ADS, ADVERTISING AGENCY, MARKETING A
