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Posted on April 9, 2008 by Anthony Fontanelle | Posted under Automotive
Is The Best-Selling Truck The Best?
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Undoubtedly, F-150 is a charmer. According to Top Gear, the pickups are sold at a breathtaking rate of 107 every hour of every day of the year. What's even more remarkable is the number of units sold in North America alone. Despite the drop in truck sales, the Dearborn automaker sold over 700,000 F-150s last year. But topping the sales charts isn't a guarantee that the vehicle is the cream-of-the-crop and tops its segment. But why is it that Britons do not purchase or drive the best-selling truck? Watchers in the industry said the fact is bolstered by the territory's strict emissions standard. If Brits purchase at the rate Americans do, it would result in more intense environmental clamor. In 2004, after Ford redesigned the F-150, close rivals Toyota Motor Corp., Chrysler LLC, and General Motors Corp. redesigned their trucks as well. Toyota improved the Tundra by offering more space, more technology. Chrysler, on the other hand, improved Dodge trucks by making substantial upgrades. General Motors enhanced its trucks by introducing new features. The result of the redesigns is notable. Watchers in the industry find it significant. Matter of fact, Consumer Reports, in its latest pickup truck test, outscored the F-150 by giving the Tundra and Silverado higher ratings. The organization focused on rating autos to guide shoppers has this to say: “The F-150's engine was strained; the seats uncomfortable; and stability control is unavailable. The F-150 has been a Top Pick in pickups - but that was back in 1999." The selling rate is affected by some concerns - personal, governmental and environmental. Brand image is one controlling factor why shoppers make a purchase. Watchers said sometimes when shoppers seek advice suggestions are shunned for the sake of brand status. However, they added there's more to it. Other significant factors include sales and service. Car shoppers, especially in rural areas, put greater weight on the efficiency and friendliness of dealerships. To boost sales further, automakers introduced heavy incentives. Other automakers dumped excess inventory into rental to count as sales. To stress, motivation to sell plays a key role in the auto industry. Quite obviously, rating the best vehicle is not a popularity contest. About The Author: For more information about your parts needs like Dodge trucks visit your trusted online source. Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop. |
Tags: AUTO PARTS, DODGE TRUCKS
