Is your brand on board yet?

Facebook’s advertising platform is an incredible example of howtargeted advertising has become. Yesterday I came across an articlethat listed 40 Facebook innovations. Interestingly, many of theinnovations are brand promotions from companies such as Coca-Cola,Adidas, Mazda and more. Names of applications include Coke Tag, Mazdadesign challenge, Adidas celebrate originality brand campaign, Marssnack food, Clinique, Harley Davidson and many mor.

This shows that if you want to stay ahead of your competitors youhave to include the social web as an integral part of your marketingplan. Earlier companies were not able to make face book profiles. Manytried, but the profiles were removed by moderators. Creating groupsthat centered around a brand was allowed, but this usually gave brandsand their companies a limited access to interact with their customers.

The profile pages launched on facebook enable brands, bands,celebrities and others to create a customized presence on the socialnetwork. This derives a lot of advantages for the brands as it helps toincrease their online visibility. It also helps them to have a greateraccess to their target market and get instant feedback on what theywant and what are they actually looking for. Fan Pages also offer theability to track who is visiting your page. They are easy to set up andfun to work with.

Facebook’s advertising platform is an incredible example of how targeted advertising has become. Yesterday I came across an article that listed 40 Facebook innovations. Interestingly, many of the innovations are brand promotions from companies such as Coca-Cola, Adidas, Mazda and more. Names of applications include Coke Tag, Mazda design challenge, Adidas celebrate originality brand campaign, Mars snack food, Clinique, Harley Davidson and many more.

Like a user profile, we can add photos, upload videos, and VERYIMPORTANTLY, add applications. This allows brands to interact withtheir customers in creative ways. Having interesting and interactiveapplications on your fan page, enables you to get involved with yourfans in a much more effective and efficient manner. Furthermore, youcan really use it as a mini-site where Facebook fans can keep up withyour latest news, info, events, photos, videos, blog posts, websiteupdates, you name it.

Facebook has become a real growth industry. If you want to have anedge over your competitors you have to have a strong connection to asocial network like face book. Increase your brands awareness and makeit more popular among your customers by creating a customized presenceon Facebook. Is your brand on board yet? If not don’t get left behind!!!!

http://www.facebookster.com