Libel and Slander Online

This environment creates a number of situations in which certain users unfairly manipulate the Internet against others. Malcontents and misanthropes utilize search engines to destroy the reputations of others, often by hurling allegations of wrong doing or lack of personal integrity. Who hasn't Googled an actor, music artist, or businessman and found a number of links deploring them as amateurs, whores, or greedy bastards? While I think we could all agree that anyone has a right to say what they want about others—those subjects of scorn also have every right to defend their own name, right?

Internet reputation management is an industry that has been created to solve this need and help innocent people to defend their images by publicizing themselves positively. The ability to put positive material out there to combat negative lies is essential to the functioning of the Internet as a source of information—it ensures that information can be balanced from both sides and that people can fix their images if they are unfairly damaged. Defending your reputation online might sound like a waste of time to anyone whose search results reflect accurately their moral fiber, but to anyone who has been unfairly lambasted—it is an absolute necessity.

Internet reputation management is an industry that has been created to solve this need and help innocent people to defend their images by publicizing themselves positively. The ability to put positive material out there to combat negative lies is essential to the functioning of the Internet as a source of information—it ensures that information can be balanced from both sides and that people can fix their images if they are unfairly damaged. Defending your reputation online might sound like a waste of time to anyone whose search results reflect accurately their moral fiber, but to anyone who has been unfairly lambasted—it is an absolute necessity.