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Online stores are quickly becoming as important as traditional stores. So it's small surprise that the software that powers them is also becoming more powerful and complex. Magento is an important option in this area.
Based on the industry standard PHP and MySQL platform, Magento is a free, open source ecommerce website platform. Because it uses the widespread PHP and Mysql platform, Magento should be strongly considered when researching potential software for an ecommerce website. Magento includes all of the standard features required of any ecommerce software - features like product search, product categories, customer accounts and shopping carts. Magento has all the required functionality that all decent ecommerce platforms should have - and more!
But Magento also includes a variety of innovative features as well including support for downloadable products, SEO optimization features, and a flexible API to support integration with third party services. With such a wide array of powerful options for anyone looking to implement a web-based store, Magento is quickly becoming one of the of the most hottest ecommerce systems on the market! Magento uses a clean, intuitive back-end administration system which makes it easy for users to learn how to administer their store. It is also extremely flexible, allowing users to do things like run multiple stores from a single configuration, run their store on server clusters for high-trafffic sites, etc. In April 2009 Varien released the Magento Enterprise Edition, a premium version of Magento. Targeted towards large ecommerce sites, the Enterprise Edition is a commercially licensed version of Magento. This new version also includes a warranty and indemnification.
Like all advanced online applications, Magento demands a top-notch web host that is both familiar with complex database-driven PHP websites, but also with the Magneto software itself. Not only is setting up Magento not an easy task, a complicated online application like Magento requires tuning and optimization to run efficiently. Choosing an experienced web host is essential to the success of a Magento-based online store. A list of approved hosting companies is available on the official Magento website. Like with any web hosting choices check that your prospective web host will both support Magento as well as ensure the other services that are essential to the success of any professional website - things like regular backups are all-important whether your site runs on Magento or not!
So whether you're looking for ecommerce platforms for an established website or a new project - Magento should certainly be on your list of solutions to investigate!
About The Author:
NEXCESS.NET is the only Magento platinum hosting partner and offers professional Magento web hosting at competitive prices.
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