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Posted on November 30, 1999 by Joy Stoyle | Posted under Marketing
Magnetic Sponsoring: What Is All The Buzz About?
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We merely can tell that the information in the book is barely generic and it cannot be treated as a foundation for marketing. It does employ some marketing techniques itself and it tries to attract readers to its content. The author was a surgeon recruiter, but he wanted to become a network marketer, so he quit his former job. Later he become a sponsor for 35 personal representatives and his organization got many supporters, in just a few months, generating half a million dollars in sales. Network marketing is the name of the game for Mike Dillard and this is what he teaches others, through the art of magnetic sponsoring. He also acts as a marketing consultant for industry representatives. The book he wrote focuses on what a marketer can learn. MLM business networks are promoted through the book and the author teaches readers how to start such a business and how to make it grow so it ends up producing millions. Network marketing stays firmly on a term called "Sellucation", which means the selling education. Education is what the book does and many network marketers consider the book to be of great help. It is not that easy to understand what magnetic sponsoring really is, and maybe, some people, with little experience in MLM's will find it hard to follow, as readers should already be familiarized with the terms used in the book. The selling statement of the book is that it can teach anyone about MLM leads in just ten days. This means that the reader should also be able to start making money, which is the first idea of this book. The book could have be written better, if it had more information on how to franchise such a business, or detailed illustrations about how the strategies will start earning money for the user. This is only generic information and it does not provide too much insight into the business. Still, the book delivers as promised, and it does not leave any unanswered questions. MLM leads are the main tools to achieve traffic and profit in internet marketing networks. So, if you want to make sales, you need to sell these MLM leads. This may not be a perfect book, but take it out of the trashcan if it landed there: the man has a point! Magnetic Sponsoring also has a sequel where Mike Dillard shows how to extend your capabilities. This is offered as a bonus for his book, so any reader can have it. About The Author: |
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