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Posted on November 27, 2008 by Robert II Smith | Posted under   Management


Managing Through the Cultures



In our proposal (included in appendices) we stated that our primary intention was to conduct a literary review of material surrounding this topic. To this end we looked for out journal articles relating to the issues involved in managing across cultures. A lot of the specific material is available, for example focusing on American managers dealing with Europe or Managers from the West dealing with management in the East. Although some of this was relevant we wanted to take a more international approach and look at the issues all managers, regardless of where they are from or who they are dealing with, should be aware of when managing across cultures.

The paper initially reviews literature dealing with culture and its role in business. We then go on to look at the growing importance of cultural awareness and how globalisation is forcing the issue of managing across cultures on managers. A section dealing with the implications, which arise concerning quality and appraisal, follows this. We then proceeded to look into how managers and companies can deal with the challenges of managing across cultures via the creation of a corporate or third culture and discussed the creation of this third culture. The final review section finds us identifying and over-viewing the various models that are used for identifying differences in national culture with a view to helping managers recognise such differences and therefore, helping them deal more effectively with the challenges of managing across cultures.

In our proposal, we also stated our intention to meet with a European marketing manager of a successful global company. A specimen of our team met with Mr. Des Collins, European marketing manager for Bridgestone/firestone Europe at the Bridgestone/Firestone offices, Hampton Square, Balbriggan on Wednesday the 26th of March.

We then proceed to the analysis we conducted on the answers supplied to us by Mr. Collins. These findings are then compared to our earlier material and a final conclusion drawn up.

Today, international business is growing and global strategies are being employed as never before in modern times. There is added emphasis on the need for understanding of emerging values among managers across cultures, which has never been greater. Culture can be described as an extrapolation of the past and learned behaviour rather than innate. Culture is an intricate system of communications, which incorporates the biological, as well as the technical behaviour of human beings with their various systems of expressive behaviour. It is not borne merely due to the country in which one resides. Research has shown the sense of belonging to an important ethnic group may override, and even nullify, the feeling of belonging to a particular nation-state. It is the sum total of a way of life and includes such things as behaviour, values, beliefs, languages and living practices shared by members of a society and consists of implicit and explicit rules through which experience is interpreted. People from various national cultures often operate under different assumptions about what is appropriate behaviour. The function of culture is to set up modes of conduct, standards of performance and ways of conducting with interpersonal and environmental relations that will reduce uncertainty, increase predictability and therefore promote survival and growth among the members of any society. As a result, organisational structures are impacted by distinctive cultural traditions.



About The Author:
Robert II Smith has spent more than 20 years working as a professor at University of California. Now he spends his time with his family and shares his experience with students where they can buy dissertation on any topic. Robert II Smith is a right person to ask about Dissertation writing service.


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