Misconceptions about Optimising Flash Pages

It is becoming harder and harder to attract new clients and most importantly keep their interest. A lot of designers and customers turn to flash web templates in order to deal with the invasion of the new generation. These days there is no bandwidth issue and a lot of media is being incorporated into the websites. In such a scenario Flash web templates have become a weapon of preference.

In spite of us being familiar with the technical aspects of flash, we still have a number of misconceptions about the technology. With all the shortcomings, Flash continues to bring some amazing presentations in the websites today. Loads of websites have attractive graphics and mind blowing intros using Flash. Such effects are definitely not possible with the conventional HTML content on the sites.

One of the widely spread misconceptions is that flash pages cannot be optimised. However, it should be remembered that getting your site indexed on any of the search engines is not an easy job in itself. Search engines are primarily designed to index all the static pages whereas Flash is dynamic. To understand better, dynamic pages or links mean that the content of the page can change in accordance to the value of the data being passed on the script that creates the page. The script in turn passes these values and determines which content it should serve. Similarly, in the entire process if the topic parameter changes then the entire page changes. Thus such URLs could confuse the search engine or the spider might consider it as an infinite number of pages in one single website.

Google has explained the entire procedure in its help document. Such dynamic pages are pretty useful to the site as well as the business and cannot be avoided. There are many ways to work around the dynamic URLs by re writing the https. Flash on the other hand, is too useful to ignore and getting the search engines transverse the flash template is simply worth the effort.

To conclude with, Flash can accommodate server side scripts and can assure complete client side data validation. Scores of interactive media such as games, embedded movies, music and a lot of other cool stuff is existent due to Flash. Google itself uses Flash to display video search results and the much hyped YouTube uses Flash to view movies that are uploaded by the users.

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For more info see Flash Web Templates and Flash Intros.