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Search engine friendly websites are liked by search engines; it is easy for search engine spiders to crawl such websites. That is why such websites rank well in search engine results. Before you face competition on the World Wide Web with hundreds of websites in your field your website need to be indexed by search engines first. Search engines like to index websites which tend to cooperate with their parameters. Search engine friendly website fulfills all the necessary conditions to be indexed by search engines. Let me share some tips for making your website search engine friendly: Focusing on highly targeted keywords Keywords play a vital role in your search engine ranking as well as generating traffic for your website. There are various keyword research tools, used to extract relevant keywords for a particular websites. Some of them are WordTracker, Keyword Discovery, Yahoo Search Term Suggestion Tool, Google Adwords Keyword Suggestion Tool etc. Search engines prefer websites targeted towards the business words to which they are meant for so that they can meet the requirement of user. Try to include proper number of keywords on your webpage so that it can cope with the search engine parameters. Content of your Website While writing a webpage your aim should be to fulfill requirement of web visitors not only to please search engines. 250-500 words content can do well enough for a normal webpage. Writing 1000 words irrelevant content is worth for nothing. Content should be precise, relevant to the context and interlaced with proper keywords. Optimize Meta tags and include Heading Tags Title and description meta tags are crucial for a website. Including your keywords in any of these two Meta tags can do wonders for your website. Title Meta tags are 4-5 words short sentence about the main purpose of your website. Description Meta tags is also a brief description about your site to introduce it to users as well as search engines. Keyword Meta tags is no longer appealing to search engines as they have been used for spamming for long time. Using H1, H3 tags can also help your website to rank well. Keep your file sizes small and optimize images using the alt tag If your files take long time to load users will simply click on back button and say goodbye to your website. As very few of us are aware about the fact that back button is the most used button on web browsers. For quick loading its best to specify image sizes on the page so the text can load before rendering the image. It is a good idea to minimize number of images, image quality or image size to minimize page load time. Use Alt tags for images to describe them.
Tarun Gupta is Director of the SEO India Company which offers complete Search Engine Optimization Services to carry out optimization activities successfully.
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