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Ezine ready page
Ezine ready page
Posted on July 4, 2009 by Andy Calloway | Posted under Web
Not on Google yet...
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Life's going to be brilliant. Really, life is going to take off soon because there are so millions millions of users on the web and all you must do is attract a little fragment of those for your new widget to sell by the shedload and finally you'll be a Web Millionaire. Except it doesn't happen. So many folks are sold the dream about SEO in such a fashion that they believe it's straightforward to do and you can suck visitors to your internet site like a vacuum cleaner sucks dirt. E-tailing is easy, selling is easy and tempting visitors is straightforward, except it is not ; it's tricky and it's a tough slog. Just getting on Google is difficult You have to be listed on Google in the first place and this is the original hurdle - and what a whopper! Google indexes approximately 50 billion Web pages and it grows at a unusual rate, probably hundreds of thousands a day. Why should they index yours? Why should they even care about yours? The answer is, they should not and so they don't. When your internet site is finished it just joins a particularly giant queue and though there are tactics you can get yourself listed quickly, these are quite complex for the entire noob and it's very easy to do it wrong. So, when the site is live, there then starts a big process of what many folks call 'optimisation' and this is where us SEO type have actually upset folks. You now believe that 'optimisation' means changing some words on your internet site so that Google automagically pushes you to the apex of search whenever someone types in your product. You probably believe that it is an one-step process and when it's done, you're good to go. That is not what optimisation is about at all and we should actually call it 'marketing'. Marketing is the method of getting your product in front of your customers (whoever they might be ) and traditionally this is a difficult process, even when you're contesting with just a few people in your neighborhood. Imagine competing with millions of people globally! The more competitive your market, the longer it's going to take too, as an instance you are not likely to beat B&Q if you are selling DIY equipment. Just face it - your website isn't going to beat any one unless you have commitment to spending a large amount of time promoting it and this is where the second hurdle rears it's hideous head. I'm still not on Google and it has been a month! It's possibly the most typical complaint I hear from folks. They (or we) 'optimised' their site a month back and it still not found anywhere when someone searches for it. You cannot find it anywhere at all and you're therefore not selling anything and so you are truly hacked off. You doubtless think that SEO is a complete bunch of hogwash and so you have made a decision to end it now before you waste any more money. Giving up is too easy but you'll probably do it because you can not think of any other option. This is not just about SEO, it's about many things in life - it becomes too hard so you just walk away and blame Google or something. You probably think you've been banned or Google doesn't like you or your web designer has done something wrong. Let me simply make it actually clear - if you've got a new web site and it's just been launched you are going to wait a considerable time before people are finding you on Google. We guesstimate between 8-12 months before it's getting anything like the amount of traffic an ecommerce site desires to work and so you must do something else. SEO isn't the wizardry bullet and so you shouldn't rely on it at all. You should also look at other promoting streams like e-mail selling, AdWords and maybe even some of-line things like advertising. Seriously, though the world has gone Internet mad, it doesn't mean you should ignore normal systems of advertising. Calloway Green take fantastic website design and turn it into a marketable and usable product that will actually make you money. They specialise in Birmingham Web Design for West Midlands based organisations that are looking to sell their products to a wide audience. We also offer extensive Search engine optimisation training for people looking to do their own SEO. About The Author: Calloway Green take fantastic website design and turn it into a marketable and usable product that will actually make you money. They specialise in Birmingham Web Design for West Midlands based organisations that are looking to sell their products to a wide audience. We also offer extensive Search engine optimisation training for people looking to do their own SEO. |
Tags: SEO TRAINING, SEARCH ENGINE TRAINING, DIY SEO, SEO BIRMINGHAM
