Old Fashion Email Beats Out Web 2.0 In Tight Race.

Old Fashion Email Beats Out Web 2.0 In Tight Race.

If old fashion Email and the sparkling new Web 2.0 where in the Olympics and raced each other you might read something like this in the news headlines.

Email Beats Out Web 2.0 In Tight Race.

Or at least I believe you would. What do you think?

Do you think that good old fashion email marketing can stand up to all the new fangled web 2.0 marketing strategies?

The Internet marketing arena is changing constantly and with web 2.0 there seems to be a new piece of software, membership sites or some kind of product developed every day.

However, there is one thing that hasn't changed online. And that is the power of email marketing and building an email list (or physical addresses) of customers and potential customers. There is a saying that goes “The money is in the list" and this will always be true regardless of how many bells and whistles any new product has in the future.
Regardless of whether you run an online or offline business, nor what type of industry your business is in that you run, the money will always be in your list.

Even though there has been people/businesses that have made a lot of money on and offline without a list the potential of making a whole lot more was sitting right under there noses if they actually had a list.

So I guess I should ask you what kind of concentrated effort you put into building your list opposed to using web 2.0? To be honest with you, you should be using web 2.0 strategies to build your list.

There are three things you must make a priority in regards list building.

Make BUILDING Your List Priority #1

One simple way to capture the name and email address of people visiting your site is to send them to a squeeze page. A squeeze page is a single page website that asks your visitor to enter their name and email address in a form on the site in exchange for some valuable information.

Or it could be your original website that has a place on your home page to do the same. Some people may have a floating box that hovers across the top of the page that will accomplish the same.

It is very important to make sure you provide the person with some real value in exchange for their information. You want to offer them a free report or maybe a classic ebook on a subject that the targeted visitor will want to have enough to enter there information.

If you are an online business you will need to do some good marketing through article submission, PPC search engines, SEO and the like to build your list.

If you are an offline brick and mortar type of business you can use special offers to your walk in traffic. An example of this might be if you were the owner of a restaurant you could place a bright colorful box at the front near the cash register. Then have people drop there business card in the box for a fr.ee dinner drawing and then save the contact information in a data base making sure to not only get the physical contact information but making it a requirement to have their email address on the card.

If you can increase the number on your list you will increase your income.

Make Building a RELATIONSHIP with Your List Priority #2

After building the list communicating with that list in a way to retain them is of utmost importance.

You would never, ever, ever want to write an email message (talk to) the people on your list in a proper, dry, literary, English manor. Make sure to write to them as if you were talking to them face to face. Yes proper gramer - opp's - grammar is always necessary but dry old fashion English is not.

Make your emails to your list written in the first person. Use the most powerful word “You". People also like to hear and see their own name in print so the more you personalize your e-mail the better chance of keeping that person on your list for a longer period.

There are hundreds of thousands of lists that these people can be on so as mentioned above make sure you are truly giving them something of value for signing up and then continue giving in each email you send. If you slam them with offers to buy this and buy that right from the get go they will surely drop off your list quicker then you can say Jack Flash.

One simple idea to developing a better relationship with your list is to tell them something personal about yourself each time in each email your send. It doesn't have to be something like were you do your banking or something foolish like this but something they might be able to relate to. Something like going to the dentist for a root canal and all that goes with this type of experience. A lot of people will relate with the same experience.

Make sure to be more personal and show your list that you are a real person that they can relate to; offering some real valuable content and you will build a good list relationship for the long term.

Priority #3 Is Making An HONEST OFFER To The People On Your List

Have you ever been on an email list that each week you got an email from them they had an offer to buy some dumb product? Needless to say I didn't remain on their list very long and neither will your people stay on your list if you slam them over and over with just offers to buy crap.

I have already covered this briefly above but to clarify you would never want to send out an email to your list with just offers. And you would not want to mail offers every week with no real valuable content and expect those people to start trusting you staying on your list for a long time.

Yes the purpose of even having a list is for you to build a business with HONEST offers to people you truly want to be a help to but not just to send offer after offer. Don't jump on every product you see out there and start offering it to your list.

You want to set yourself up as being unique and sending all the offers everyone else is, is not very unique. Remember, these people could be on other people's lists that might be similar to your content and if they see the same stuff from both of you then you won't stand out from the crowd very much. So ignoring the majority of the latest and greatest product launches should be one of your priorities.

However, if you truly do find a product of value that you have used and liked then you will certainly want to offer that to your list. You know it works for you and it actually would be a disservice to your list if you didn't offer it to them.

Trying to be sly and con the people on your list won't get you anywhere fast. Offer them true honest content and products and you will build a powerful source for future sales over and over again.

To your success

Titus Timon Jr.

About The Author:
PS. “It's Not About The Money" Says Terry Dean as He and His Wife Vacation In Red Rock Canyon “It's About The Life Style!" Fr.ee Report - 10 Key Strategies for Any Business Owner to Earn More, Work Less, and Enjoy Life! www.myemailmastery.com