Online Video Marketing - How to Keep Your Audience Stuck to the Screen

OK, so you want to use video marketing to enhance your presence or your product, cool.

Lets get into 4 main areas which i think will help you increase the amount of conversions from the views you recieve.

By now, you would of noticed that online video marketing is a big thing, but not many people know how to use it properly, they just think by having a video up it will sell whatever product they want it to sell. (Big no,no)

So here we go, the long and short of it all, by the way these few keys are just based on the video, optimizing your video is a whole other ball game.

These are in no particular order:

1. Call To Action:

Within so many online videos I see know call to action and when i do its in the wrong place, you must remember that your audience view online video the same way they view TV, so they browse and flick through very quickly.

So if your placing your url at the end of your online video then most probably your viewer has already moved on, so what you want to do is place your url in the video multiple times, so for instance first 5sec have it pop up, then fade away.

10 seconds after that have it pop up again then fade away and finally at the end of your video, having it there throughout your whole video i find is just plain annoying.

It also depends on how long the video is as well so il leave that up to you.

Make your call of action bold, dont be shy about it.

2. Keep Your Online Video Short:

Again depends on what and who your video is aimed at, maybe for a web video production il keep it around the 1.5-2min mark.

A video ad production il keep it around 30-60 sec.

You may think how can i get what i want across in that short space of time, this is a whole article in itself but my best piece of advice, get to the root of your markets problem in the first 5-8 seconds.

Keep your videos short powerful and straight to the point know fluffing around, i dont know what kind of video editing skills you have, im self taught. So if your not the best at it then go get some help.

3. Keep Your Videos Moving:

You dont want your online videos to be stale and boring, you want it to excite the viewer arouse emotion, so keep the video moving by, sliding in different pics or sounds when a certain point is made, always keep it fresh with stills and video as one.

Create a story board before you begin your video marketing campaign, then get cracking on it, use that thing between your ears and get as creative as possible, i believe that a good video that sells comes down to how the individual uses his or her creativity.

If your not very creative then video marketing is probably not for you.

4. Good Music:

This goes without saying, you NEED good music within your video production, again music stirs up emotion.

When you think about horror movies, they use music to build up the emotion inside your body before that guy gets his head chopped off.

Which leads to you jumping out of your seat, it was not necessarily the scene that had you jumping out of your seat but the build up the music, and the scene itself was just the cherry on top.

These guys are very smart and they use music to capture the viewer.

Well i hope this helps when creating your videos, as i said get creative, if you have an idea and think nahh that won't work most likely it will, theres know room for those that hold back