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Posted on February 18, 2008 by Anthony Fontanelle | Posted under Automotive
Porsche Launches SUV In Chicago
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In launching the sport utility, the German automaker described it as the bestperforming onroad SUV in the market. While the new version gives up some of the standard Cayennes offroad capabilities, a 405hp V8 engine and lowerriding sport suspension make the sport utility nearly track worthy, Porsche officials said last Thursday. They also talked about how Chicago is a strong market for Porsche. To stress, Chicago is Porsches fifth biggest market, and half of its vehicles sold in the territory are Cayennes. Peter Schwarzenbauer, president and CEO Porsche Cars North America, has this to say: Chicago makes more sense than Detroit as a showcase because Porsche sells twoandahalf times as many cars in the Windy City. We would consider coming back to Detroit, but we have no plans to do so immediately, Schwarzenbauer noted. Its purely a business decision. We want to be where our buyers are, in the five or six biggest markets, like Chicago and Miami. Watchers in the industry, meanwhile, acknowledge that both the North American International Auto Show and the Chicago Auto Show are dominant in terms of clout and hype. Chicago is about actually selling cars in a larger market, said Aaron Bragman, analyst at Global Insight Inc. Detroit is the show where the world comes to see what North Americas auto capital has to offer. Comparing the two auto shows, Detroit attracts more media about 6,000 journalists while Chicago pulls about 2,000. Detroit flaunts 33 world premieres this year while Chicago only has 13. Chicago, nevertheless, boasts more public day visitors, drawing over one million attendees. Detroits show, on the other hand, pulled a little more than 700,000 visitors, reported the Detroit News. Eric Merkle, an analyst at IRN Inc. in Grand Rapids, said that he could not help but notice the lack of media swarms and buzzworthy debuts that remain a key part of the Detroit show, despite Cobo. Detroit is still the show, Merkle said. I just hope they dont sit back and rely on the fact that theyre Detroit. Detroit show concentrated on sharing future auto innovations - technology and productwise. There, buffs can witness the latest trend in roof rack, grille and the like. Chicago show, meanwhile, sport jawdropping vehicles such as the Chevy Traverse and Dodge Challenger. We have manufacturers largest displays of anywhere in the country, and were the only major show with room to grow, said Paul Brian, a Chicago show spokesman. Carl Galeana, the senior cochairman for the 2008 NAIAS, said that he understood why Porsche left Detroit adding Cobos capacity limitations do add costs. In addition to pushing for a Cobo expansion, Galeana noted, catering to the international press keeps Detroit in a strong position. About The Author: For more information about your parts needs like roof rack visit your trusted online source. Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop. |
Tags: AUTO PARTS, ROOF RACK, ROOF RACKS
