Article Views:
42
Ezine ready page
Ezine ready page
Posted on October 7, 2008 by JSB | Posted under Careers Employment
Recruitment agencies and SEO
|
The world wide web has made things drastically different. Now, £1000 will buy you an annual package on some jobs boards, with more applicants from a £100 in a month than previously from the £1000 in the paper. What it has done is make candidate flow even more competitive as recruitment agencies have greater and greater access them. As a result, many recruitment agencies have decided to promote their own website in order to try and get the edge. If recruitment agencies are to compete on the web then they will either need the Services of and SEO company (Search engine optimisation company) or someone will need to learn to do it themselves. the former option may offer the quickest solution, however, SEO is a tricky industry. If you don't know exactly what you are paying for you can end yourself on the end of a blank cheque. At least if you learn SEO yourself, you have some security in understanding what a contractor is offering your. If you are looking to learn SEO off your own back, here are some broad topics I think you should research. Article marketing. This, in my opinion is one of the most effective techniques to grow website rankings. It involves writing unique articles on the topic you wish to list for, then posting them on article sites o the internet with an inbound link back to your website. Directory submissions. Perhaps not the highest quality activity, but you can do it in numbers and it will work. Internet directories are just like telephone directories but in the internet, and you can submit to many of them for free. Add content to your website frequently. the cliché is 'content is king'. google does like to see new content. the Ideal way of doing this is news articles. If you don't have a news section on your site you can add to, it would be a good idea to get one. Most content managed websites these days will have one. Ask clients for links to your site. Some will say no but it won't hurt! the ones that say yes will give you a high quality link from a relevant website. a few of these can make a real difference to your rankings. The advent of internet advertising has removed some of the most costly elements of a recruitment agencies costs in the last decade. If you want to promote your own website, and you go ahead and get SEO companies to do this for you, you may find all the money you are saving that used to be spent on paper advertising may simply go in SEO services. Learn to do the SEO yourself and you will save a lot of grief and money. It's not complicated, and even if you don't want to do it yourself, you will at least know what you are buying the next time you speak with an SEO firm. About The Author: John Bult runs an internet jobs board for recruitment consultants and recruitment agencies in the UK |
Tags: RECRUITMENT AGENCIES
