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By: Self-Storage-Owner
Ring, ring, ring. There is that phone ringing again. Someone is calling your facility because they need your help in deciding where to put their belongings. You reach for the phone, but you must realize that them wanting to rent from you is a huge task to take on. You could be the difference between them renting at your self storage place or the one down the street. Well, here you go. Pick up the phone. You are now on stage. It must be nerve racking to know that your presentation could actually mean the difference between a rental or not. Wow, the pressure. Of course, you are well trained, the pressure cannot shake a confident self storage specialist. Unfortunately, for some that is not true. For other, those seasoned veterans, selling someone one renting with them is no big deal. So what do you do in order to get the caller to come down and rent from you? There are many different techniques out there. When the phone rings and you are on stage, what is the first thing that you say? Usually, with a warm smile, thank the caller for calling your facility. That is the easy part. Anyone can memorize where they work. What is said after the greeting is important. So you thank the caller for calling you and asking the caller how you can help them, then what? One great thing that some self storage managers do is that they ask for the name of the caller after the caller states their request. By asking for their name, you are trying to build that friendly relationship with the customer. Most people will do anything for their friends and some managers attempt to be that smart rental friend. From there, there are many variations of presentations. While you are holding the phone and listing to the caller what is going through your mind? Are you thinking about just giving out the price so you can get off of the phone, when are you off of work or are you thinking what will it take to get this caller to rent from my facility? That latter is the thought that should be running through your head while on the phone with the caller. Some people call just to get the price while some are looking for a great value in their renting of self storage. You have to understand what their needs are and how you can take care of those needs. The call if you really truly think about it can be as simple as riding a bike. You ask the caller what size they are looking for when they need it and do they know where the facility is located. After you get those answers, you sell your facility and then go over any information regarding costs that they need to know. Here is the hard part for most people. The next thing you should really do is invite them down to your facility. That is it. Sometimes it is just that simple to get the caller to your facility. In self storage, you do not have to over complicate things. When the phone rings you are on stage for your facility but you need to focus on what the caller wants. Satisfy their needs, ask for the sale, invite them down and take their money. When the phone rings, you should be confident in what you have to offer. Believe in your product and it will shine through in your presentation.
Source : Self Storage Blog
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