SEO Miscellaneous Tips

• Don't list keywords in order within the content of your Web page. It is perfectly fine to incorporate keywords into the content of your Web pages, but don't simply cut and past your keywords from your meta tag into the content of your Web pages. This will be viewed as spam by the search engine, and you will be penalized.

• Don't use text on your Web page as the page's background color (that is, white text on a white background). This is a technique known as keyword "stuffing," and all search engines will detect it and penalize you.

• Don't replicate meta tags. In other words, you should only have one meta tag for each type of tag. Using multiple tags (such as more than one title tag) will cause search engines to penalize you.

• Don't submit identical pages with identical content with a different Web page file name.

• Makes sure that every Web page is reachable from at least one static text link.

• Make sure that your title and ALT tags are descriptive and accurate.

• Check for broken links and correct HTML.

• Try using a text browser such as Lynx to examine your site. Features such as JavaScript, cookies, session IDs, frames, DHTML, and Flash keep search engine spiders from properly crawling your entire Web site.

• Implement the use of the robots.txt file on your Web server. This file tells crawlers which directories can or cannot be crawled.

• Have other relevant sites link to yours. This is an often overlooked but extremely important way of increasing your search engine rankings.

• Design Web pages for site visitors, not search engines.

• Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a Web site that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"

• Don't participate in link schemes designed to increase your site's ranking. Do not link to Web spammers as your own ranking will be negatively affected by those links.

• Don't create multiple pages, subdomains, or domains with substantially duplicate content.

• Don't use "doorway" pages created for search engines.

• Consider implementing cascading style sheets into your Web site to control site layout and design. Search engines prefer CSS-based sites and typically score them higher in the search rankings.

Rob Wood is lead developer at Essex web design company synaxissoltions.co.uk. Whether you’re an established corporation or an emerging startup, it’s a well-known fact that your online presence can make or break your business. Offering clients a range of web design and online system solutions, including both standard and bespoke e-commerce applications.

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