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Posted on September 11, 2009 by Aniruddha Badola | Posted under SEO
Search Engine Optimization Guide for Beginners – Navigate your Way to Success
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A webmaster must strive to create a naturally flowing and intuitivehierarchy. The user should be able to navigate easily from page to pageand section to section. Webmaster should avoid complex webs of internallinks in which every page is linked to every page. “Breadcrumbs” – arow of internal links located at top or bottom of site should be usedeffectively to enable the site visitor to navigate back to main sectionor home page. Use text links as much as possible as they can be readeasily by search engines. Webmasters are also advised to have useful404 page that guides the user back to a relevant section or page with alink back the home page in case site visitor encounters a broken linkor types in an incorrect URL. Generic messages like “page not found”should be avoided and appropriate messages should be used. Also, 404custom pages should have same look and feel as rest of the website. Small sites generally have a small number of pages. For a website withlot of content and subject matter, it may be better to divide eachsubject and its matter in to separate web pages. In ecommerce sites,there are usually hundreds of categories, sub categories and numerousproducts. In such cases, the site structure may have differentdirectories and pages for each of them. This is will provide logicaland physical hierarchy in a site. A home page may not have (and is not advisable also) to have links toall the pages of a site. In such cases to ensure that visitors andsearch engine bots are able to know what all pages are there in thewebsite and effectively navigate to pages of their choices, along witha navigation menu, a sitemap is also provided. A sitemap is a webpagethat shows the structure of a website and has a hierarchical listing ofall the pages. A sitemap has very important implications for Search Engine Optimization.Search Engine bots while visiting a sitemap is able to get a listing ofall pages and hence crawl all the web pages. Site visitors can also usesitemap to access in case of difficult in navigation. A sitemap isprimarily for human consumption. An XML Sitemap with a standard defined by Google has also beenintroduced, which makes it easier for Google bots to crawl through yoursite. Sitemaps should be kept up to date to avoid any broken links. Author: Aniruddha Badola About The Author: Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Arizona SEO Services, Phoenix SEO Solutions and online marketing. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business. And we DELIVER! |
Tags: DALLAS INTERNET MARKETING FIRM, PHOENIX SEO SPECIALISTS, HOUSTON SEARCH ENGINE OPTIMIZATION, ARIZONA SEO SERVICES, ATLANTA SEO, MICHIGAN SEO SERVICES,
