Self Storage Success

Do not wait for success to come to you. Make it happen for yourself. Sitting still will not bring prosperity to your self storage business as you would probably prefer. So going after it seems like the only reasonable solution in todays self storage business competition. If you want to increase self storage business customers and increase your self storage business sales, then brainstorm on ways that you can make your dreams reality. Even those of you who have been in a slump for a while, can still change things around. Challenge yourself. Think of ways to grab your customers attention and focus on your self storage location. First, put yourself in a storage seekers shoes. You want to do this in three different ways.

• as an actual walk in
• as someone calling in to your store
• as someone surfing the web

As a walk in customer, what would grab your attention? How would you expect the property to look? Clean and attractive? What type of service would you expect to receive? Would you expect to be greeted as soon as you walked into a self storage business? Most people like attention even though they may not admit it, so keep that in mind. What are some of the ways that you would want an employee to notice you? By making small talk such as the weather? Would you expect them or prefer them to smile when they greet you as if they were happy to see and help you? Or by asking if you need any help? What if you as a self storage business seeker arrived at a self storage business to find that the doors were locked during office hours and there were no sign on the door? Also would you prefer to have the opportunity to make a pick between two choices? People like choices so they can decide for themselves. Offering choices such as sizes or specials is always a good one to interact with. Would you expect the employee to explain things to you voluntarily, by giving you all the information you need without you having to ask? Remember that each individual is different and some prefer small talk and some prefer to only get your self storage business expertise. But they do want to know that you realize they are at your store and they want to know that you are available to assist them with all of their self storage business needs.

A short example of a recent experience. A family went out to an all you can eat buffet and it was about an hour before closing. They expected good service as normal and expected the waitress to immediately greet them upon sitting down. They had no such luck. They had to flag down a waiter and asked for plates who then passed them off to a waitress whose table they were not sitting at. When she brought the plates, she was in an uncomfortable position as the waiter had already dropped off the plates. Their communication could have been better. During the dining experience they never did hear from the assigned waitress, although she was about 30 feet away from them wrapping silverware and getting ready. Assumably, getting ready to close her shift and head home. She did her best to ignore the guests and they never did hear from the other waitress or waiter again, either. You can imagine what the tip was like.

As a caller how would you feel if you were put on hold? How about if the employee was talking to someone else in the background while you were trying to get information? Did the employee sound happy to be of assistance or did you feel rushed to get off the phone as if they could care less if you helped them or not?

What about someone surfing the web searching for a self storage business? Would your self storage business be easy to find? Does your self storage business website offer plenty of information to the prospect? Would the prospect be able to reserve a unit online? Can they get all of the information they need from the website? Is it easy to navigate through? Does it offer updated information?

The original article is located at Self Storage Success

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