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Posted on June 27, 2009 by Prue Atkins | Posted under Jewelry
Self made millionnaires, the compelling tale of Skagen Watches.
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A Danish buddy sent Henrik some examples of his company gift timepieces to work out whether the couple could pioneer a sales network for them in the States. They progressed to conceiving their own ideas in designer watches and very quickly discovered that the buyers admired their designs but they told the pair that they should be selling the watches under a brand instead of just offer them with corporate branding. In response the couple commissioned eight hundred timepieces in 4 different designs under the handle Skagen Denmark. The couple set up Skagen as a result of an individual zeal for design and a strong belief that they had a gift for knowing what folks wanted - specifically, wonderfully designed, fine quality items with Nordic style at a sensible price. The first heap of Skagen watches soon sold out, so did a further shipment and for the next year Henrik and Charlotte conceived thirty new models. Charlotte had a chance encounter with a manager from a producer of an enormous mail order catalogue. The buyer took a chance and put the Skagen womens watches on the back cover of the one-off Fathers Day edition. All the stock sold out and the couple suddenly had a sales total of US$800,000 working from their little apartment. Leap on to 1995 and Bloomingdales store took the Skagen Denmark watches on a trial basis. They sold out in a single day. In 1998 Inc. magazine listed Skagen Designs as being amongst the 250 quickest growing personal firms in the United States. Turnover had increased by 1200 p.c over five years. A new office was opened in Denmark to line up ECU distribution and eighty stores in Denmark began selling the watches. By 1996 the Skagen Denmark company had grown to nearly one hundred workers and the brand started selling their products in the United Kingdom, followed by Germany and the Netherlands in year two thousand. The Firm has gone from strength to strength since that time and is now an enormous concern with 160 staff and distribution in more than 60 international markets. The brand now offers more than 250 watch designs sold in more than 5000 stores worldwide. On the most northerly peninsula of Denmark where the North Sea and the Baltic merge can be discovered the tiny village of Skagen with its picturesque white wonderful beaches offering cessation from the hustle and bustle of modern life. It is small wonder numerous artists have been making their way here since the 1890s to capture the sheer, unspoilt sweetness of the sea and the sand illuminated by the special qualities of the natural light found in this region. It is here where the natural purity and sweetness of Danish design found its unique qualities. This tiny town set by the sea continues to be the foundation for all Skagen Denmark products. Everything about Skagen's designs challenges traditional watch market trends. Skagen like to supply an authentic design philosophy that stays faithful to the founders' original vision year after year. You will not find any outsized, loud, designs bearing the Skagen name. Instead you will find clean, elegant designs, skillful craftsmanship and technical perfection. This results in their ultra-slim signature watches with fine stainless steel mesh bands, sleek yet classic designs and refined, galvanizing colours and styles at the sharp edge of fresh culture. Skagen's mission is to supply a plush appearance at an affordable price.. About The Author: I'm a parrtime consumer journalist with a special interest in the designer watch market. More info on Skagen Denmark at http://www.skagenwomenswatches.com |
Tags: SKAGEN WATCH, SKAGEN DENMARK, DESIGNER WATCHES
