The Repeating Postcard Marketing Guide

First Batch: Getting acquainted The first batch for a postcardmarketing campaign is basically the “getting acquainted” batch. Thismeans that you are introducing yourself for the first time as a companyor shop and not just the products or services that you carry. Becauseof this your postcard message must contain a few good points about yourcompany to establish a good reputation among your potential customers,while establishing good relations with them. You may probably also wantto give people a glance of your flagship products and services to letthem see how good you are at what you do. Also, since this is the firstpostcard, you might want to invest in the best quality postcardprinting that you can afford to make your cards impressive. This isyour chance of a first impression via color postcards so it isimportant that every detail is as perfect as possible.

Second Batch: Revealing discounts and secrets The second batch for apostcard marketing campaign is what I like to call the friendshipstage. This stage is where you want become good friends with yourreaders. You can do this by giving your readers secrets about theproducts you carry, and of course you provide them with promotionaloffers, discounts and other benefits. By doing this on your secondpostcard run, you can establish better and stronger relations with yourreaders. Hopefully by this time most of them should have at least takena look at your postcards and have passed by your shop or websitealready.

Third Batch: A call to action Now, the third batch for a postcardmarketing campaign is the “call to action” stage. This is where youwant to invite your readers to take part in your offer. You canencourage them to buy your special products as early as possible sincethey have a “limited time offer” or you can invite them to go to yourpromotional sales events. Try to include also a return postcard withyour own marketing postcards so that they can order by mail if theylike. Just create any message that encourages the reader to take actionin their part. Hopefully by this stage your potential customers alreadyknow much about your company to finally order or avail of your productor service.

Once you have sent those initial three batches, you can now alternateyour second and third batch postcards to existing mailing listaddresses. Just send the first batch to new addresses as our listbecomes bigger. By doing your repeat mail postcards this way, you canslowly build up a reputation to your customers easily and they don’tget surprised by receiving special offers suddenly. This is a goodstrategy to slowly establish your market base through postcardsensuring a long lasting relationship with your customers. So do yourrepeat emails right and let opportunity roll out to meet your fate.