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Posted on October 24, 2009 by Jennifer Hisir | Posted under Small Business
Tips to Sell Handmade Jewelry Unique Earrings Handmade Bracelets
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First of all, and most important, is to create truly unique jewelry. Finding you own niche, expressing your individual style and creativity is key to making your handcrafted jewelry business succeed. Experiment with techniques and materials until you find the right combination that suits you. The most successful jewelry artisans have their own style that draws customers to them. Secondly, choose your target market. What age group does your handcrafted jewelry attract? This is a good pricing indicator. A younger age group will require lower prices while a middle age group is looking for more sophisticated looks and can afford a higher price range. Trial and error is sometimes the best method for pricing. Estimate how much a pair of handmade earrings or handmade bracelets costs you to actually make. Double the cost for your wholesale jewelry price and double that again for your retail price is the general rule. Look around at other handcrafted jewelry artisans offering similar products to see if your price falls into the same range. If not, you may have to re-think your pricing. Local craft fairs are a great way to start in the handmade jewelry business. Check your Chamber of Commerce for an event schedule in your area. Talk with other craftspeople to find other craft shows and art festivals that they recommend. Slowly build a schedule of shows. Pay attention to what your customers are looking for and try to focus on their needs. Online marketing for handcrafted jewelry artists is growing fast and it is easy to set up a free or relatively inexpensive website at many handcrafted specialty sites. Creating an internet presence can take a lot of time and effort which will be worthwhile eventually. Do not depend on immediate sales as it takes time to become established online. Start slow with baby steps gradually building your customer base. Not every show will be a huge success but bit by bit you will learn all the things you need to know to make your handcrafted jewelry business a success. Not everyone can be an artist and a salesperson. Luckily there are many wholesale jewelry suppliers who specialize in handmade jewelry and handcrafted artisan jewelry. Check out their websites and see if their wholesale products fall into the niche you have decided upon. Whether it is horse jewelry, cat jewelry, wildlife jewelry or Native American jewelry designs, you are sure to find wholesale jewelry suppliers who have the perfect handcrafted jewelry for your niche market. About The Author: The artisans of Copperreflections.com have been making handmade jewelry and unique gifts since 1985. Read more by Jennifer Hisir at the Handmade Jewelry Blog by Copper Reflections. |
Tags: BUSINESS, HOME BASED BUSINESS, SMALL BUSINESS, HANDMADE JEWELRY, HANDCRAFTED JEWELRY, WHOLESALE JEWELRY, HANDMADE EARRINGS, HANDMADE BRACELETS, SUCCESS











