Tips to make your site Google friendly

Let’sremember the debut of Google in September 1998. Suddenly, huge chaos eruptedamongst web designer, developers, programmers, and consultants in all over theworld to ensure themselves that their websites are Google friendly or not.Basically, the term Google friendly means ‘to optimize every single element onevery single page of the website’ that proved a very daunty task.

Now,Google has made it easy and providing assistance through its web pages like,‘webmaster guidelines’. Here in this page, general design, technical andquality guidelines have been mentioned to improve the Google rank of yourwebsites. Guidelines have prominently dignified the importance of high qualitycontent especially on homepages. The content must be molded in such a way thatit could clearly and accurately describe the purpose of website. The contentmust contain all those key words that can be used in search engine to find yourservices. One must remember that only HTML code of your web pages are beingread by search engine. Graphics, java script code or other script or featuresare having very least importance from optimization point of view.

Processof Google friendly website begins from the birth of site while you select adomain name. Always, you should select a domain name that tells all about yoursite. You must focus on one theme with one website. Just fill your website withspecialized contents. As more, you would be focused upon on one topic; moreyour web pages would be Google friendly or in other words, it would beoptimized in better way for search engines. Try to make multiple content pagesand segregate them with important keyword and key phrase. Major targeted keyphrases must be included into page title, description tag, ALT image tags,comment tags, and in internal and external links. With the description in META tags, you can attract unique visitors so just try toprovide a benefit or solve a problem through description. Frequency and densityof keywords may be different for different search engine but it never exceedsfrom 5%.

Mainnavigation links of your website must be focused towards your home page. Itmakes easy for search engine in indexing the web pages. Indexing is equallyimportant for search engines as well as visitors. You can use text browser suchas ‘lynx’ to examine your site. Don’t forget to allow search bots to crawl yoursites without session ID. It is very helpful in tracking visitors’ behavior.