Top 6 Tips to Ethical Link Building

A large proportion of website owners are after that elusive first page ranking on Google and other search engines. One of the best ways to achieve this is to gather good quality one way links to your website. In the eyes of the search engines, the more links you have to your website the more popular your website is. However search engines will also assess the quality of your links so it is a good idea to get a strategy together for acquiring the desired links.

There are several ways to develop a one way link building strategy that will work for your website. In order to help you with your strategy we have put together a list of things for you to try all of which will help. It is best to try a combination of all of them to give you a variety of types of links but you may find some work better for you than others.

The top 6 ways to build links to your site are:

1.Directory Entries - Basically directories are a list of business that people can use to find a service. There are many types such as free, paid or ones that require reciprocal links. We would recommend going for free directories that require an editorial review. The more discriminating the directory site, the better the ranking you’ll get by being associated with that particular directory. If the directory has particular standards you need to meet and a review process before you can be accepted, it’s a good sign that the directory is a respectable one.

2.Article Marketing - To take advantage of this type of marketing you will need to write regular articles about your industry. These articles will then need to be distributed to article directories that will allow you to put a link at the bottom of your article. As well as the fact that each time an article is approved you get a link to your site there is another advantage. That is, many people will use article directories for content and so you will get your article read by people that are interested in your industry. If they like what they read they will follow the link bringing traffic and possible sales to your site.

3.Press Release Marketing - Making press releases is a great way to increase the visibility of your website. They get your news and information in front of a potentially limitless audience through targeted distribution. A properly written and distributed press release can reach hundreds or even thousands of potential customers in a matter of days. This will result in not only increasing the profile of your website but also providing incoming links from every site that carries the story about your business.

4.Social Media Marketing - This is rapidly becoming one of the best ways to gather links to your site and Google have even mentioned on their webmaster’s forum that they are considered important links. As social networking and bookmarking sites are informal, search engines tend to believe that if a site is popular then it is more relevant than other types of links. Place content on sites like Facebook, MySpace and other social networks for instant links. These sites give you lots of leeway on the type of content as well (you can blog, provide social commentary, write humorous essays) there is a wide range of things you can do on social media sites, so be creative. In addition getting your site noticed on sites like Digg, De.licio.us, StumbleUpon and others that rate sites for their quality and interest can lead to impressive popularity and links. Be sure you’re bookmarked on these popular sites for lots of incoming links.

5.Blog Comments - Commenting regularly on relevant blogs can be a great source of traffic and links for your websites. The key is to make sure the comments are professional and related to the original posts. General comments such as "Hey, great post. I agree completely!" will be ignored by most readers because they’re transparent attempts to attract links. If you provide thought-provoking commentary and helpful suggestions, however, you’re adding to the value of the blog and readers will want to follow your link to learn more.

6.Links from Customers - As you build up a good relationship with your customers you will usually ask them for testimonials and referrals. At the same time it is worth asking them if they will place a link to your site as a recommended company. This can be a valuable source of link building as it is a firm commitment from a customer to say you were a good supplier so as well as bringing you links it may also bring you work.

By working with these six ways to create incoming links, you can develop a solid link building strategy that will promote your website across a wide variety of online media and place you solidly in the page rankings.

If you have found this article useful then you can get more information from Dazines - search engine optimization, London UK. Dazines - website design and web development company London UK

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