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Posted on July 2, 2009 by Gabriel Perez | Posted under Shopping and Product Reviews
Trends In Swimwear For Muslim Women
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The swimwear available in the market were either not centered for the Muslim women as they led to show of skin or were theoretical for swimming. To aptly describe how uncomfortable the Muslim swimwear designed for Muslimahs was I shall quote Aheda Zanetti who wrote to the nation's Geographic News saying "As an active Muslim women, I found it hard to take part in most sports, due to all of the excess garments we were wearing. And the veil very unpractical when playing sports". People like Zanetti, Oliver Momeni and Hasema saw a great potential and design need in the market of Muslim swimwear for Muslim women. Zanetti, is the owner of Ahiida, an Australian company that designs ladies's sports clothing. Before planning the final product "Bodykini", Oliver conducted lots of market research and held talks with many Muslim women. During his research , he learned the vital attributes centered while planning the swimsuit. He designed Bodykini Muslim Swimwear which is a complete blend of a swimsuit that looks great, designed for modest comfort, sticks to Islam's tradition and most importantly lets ladies swim without any fear. Oliver incorporated each thing into two main piece of clothing : a shirt with a hijood that serves as a close-fitting headpiece, which resolutely lays on the head without slipping and a pant. The advantage of using a Polyester material is that it has low water absorbency, dries fast and ensures complete stretch in all directions leading to snug swimming or aqua-sport. The Bodykini Muslim swimwear comes in 2 colours to select from and two unmatched features. The first feature is the two elastic bands that are attached at the within the pants that get buttoned to the inside of the suit, which prevent the suit from floating in case the swimmer performs a feet first dive. The second feature is the small pocket with a zipper in the pants for keeping little items like keys or money. So now, with products like Bodykini both the issues particularly : meeting the Islamic traditional requirements and availability of a comfortable swimming garment for girls are solved. Bodykini is available on the internet at www.bodykini.com. With this Bodykini has been launched in the Middle East and is available in Dubai at Al Boom Marine retail outlets or at the Dubai Ladies Club. Having said all this, Oliver is not just being thanked by Muslim women for introducing such an excellent product in the market but the big players are forecasting to promote products like Bodykini which is showing a particularly good grip on the swimwear market. Taylor, of Azizah Mag , says that "In another ten years there's going to be a sizable Muslim purchaser market and heaps of demand". I think we are where the Hispanic market was 15 years ago, and today the Hispanic market is a huge consumer market." Further more, Arun Jain, a marketing instructor at the College of Buffalo in the Big Apple State, agrees and states that given the expansion potential of the Muslim community in the US, major sports wear makers might be missing out on an opportunity to break into an emerging market. About The Author: Gabriel Perez reports about trendy fashion. Swimwear that makes swimming all that more interesting and enjoyable to Muslim women. Click here for more information about Muslim Swimwear |
Tags: {MUSLIM SWIMWEAR, MUSLIM SWIMSUIT, ISLAMIC SWIMWEAR, ISLAMIC SWIMSUIT, MUSLIM SWIM WEAR}
