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Posted on October 22, 2009 by Jen Hilburn | Posted under   Business


Trump Network - Is It For Real or Is It All Hype?



Donald Trump recently acquired Ideal Health and will soon be launching The Trump Network, a network marketing business. So, yes, Donald Trump is officially in the Network Marketing industry in a major way. Does this mean that Trump Network/Ideal Health will be the next Herbalife? Of course, no one knows the answer to that question, but here are some salient points to consider before ponying up the money, time, and energy to join:

On the pro side, Trump is a big celebrity name with enormous branding power. Name recognition alone will cause people to look at both the product line and the business opportunity. It would stand to reason that funding will not be an issue and, perhaps more important, the company will be fueled by solid business acumen. Aside from standard big business advertising and marketing efforts, Trump has the ginormous advantage of an existing big media and celebrity spotlight. The compensation plan seems solid.

On the flip side, some people do not like The Donald. This product line may have an initial big splash due to the Trump name, but may lose out because people do not associate the Trump name/brand with amazingly good health. Many associate Trump with business and celebrity, but not a genuine interest in helping people achieve their health goals. The product line, which appears to be of reasonable quality, must compete in a very saturated market. Will people pay top dollar for another energy drink? Customizable supplements are not a new product. And, the long-lived, multi-billion dollar MLMs like Amway, Mary Kay, Avon, Tupperware, etc. have diverse product lines with many products. What does Mr. Trump plan for future product additions?

The biggest warning I have to offer is to remember that Trump Network is a business opportunity, like any other network marketing opportunity. Or any other type of business, for that matter. These products will not sell themselves. When you take delivery of $500 or $1,000 worth of product, it will sit in your home office until you sell it. A reasonable compensation plan does offer the opportunity to make a little or a lot of money, but you will have to find customers and downline prospects. All of this requires time, energy, focus, discipline, and ongoing learning. Just like any other business. So do not let Donald, or anyone else, convince you that you will not have to do any work.

Running a business is a lot of work. You will not succeed if you do not like the work. Just like any other business opportunity, you need to look at the activities required for success and decide whether you honestly want to do those things. It will be up to you to get the work done.

I advise all of my home business coaching clients to invest some time and money in learning online and offline marketing strategies before investing in any business opportunity, because no business will generate wealth without a lot of really good marketing. All of my network marketing clients learn about attraction marketing, because for many, chasing down family, friends, and the guy that sprays their house for bugs puts a strain on those relationships. I also coach my clients to invest in personal development, because if you do not grow and develop new skills and mindset, your business will not grow.



About The Author:
Resources: *Learn online attraction marketing strategies from highly successful internet marketers. *Visit my blog and discover resources to add simple income streams.


Tags: TRUMP NETWORK, ATTRACTION MARKETING, NETWORK MARKETING, MLM, MULTI-LEVEL MARKETING, DIRECT SALES
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