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Posted on November 4, 2009 by Casper Frederiksen | Posted under Marketing
Usana business - Is It Really A Great Opportunity Or Just A MLM Scam?
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But, there are certainly some concerns when it comes to starting your own Usana business, and now I'll go through the pros and cons and then conclude whether Usana really is a great opportunity or if it's just a MLM scam? Let's start with the good Usana was founded back in 1992 by Dr. Myron Wentz, who wanted to not only treat diseases but prevent them as well with these products. Today Usana offers many high quality nutritional supplements and personal care items as well. Most people want to find easy solutions to becoming healthier - therefore there certainly is a market for the products. Furthermore, the fact that these products should prevent diseases as well should make it even easier to sell them, and when people see the word "anti-oxidant" they often don't need much more to convince them. When you join Usana to grow your own business you earn money based on group sale volume, and there are no monthly group volume requirements, and that is a big pro as well. And now to the bad First of all, the fact that there is a market for these products doesn't guarantee your success. There lots of health and wellness companies out there, and no, the products do not sell themselves - then the company wouldn't need you, right? Second, the company recommends their distributors to purchase business opportunity seeking leads to grow their business. The problem is that more than 90 % of these people aren't looking for an opportunity; they've just entered their information, name and number, when they've answered some questions in a survey where they could win a phone or something else. Then they become a business opportunity seeking lead, even though they aren't looking for a business opportunity. Furthermore these leads get re-sold many, many times and you will just end up spending money on useless leads and waste your time. And also, if people do not want to spend money on these leads, the company encourages them to work their warm market, talk to friends and family, hand out business cards and stuff like that. This is NOT how you'll succeed either. This is certainly not how to grow a Usana business, or any other business for that matter, and you won't become successful this way. Actually the failure rate in this industry is 97 %. Finally - the conclusion Is Usana just a MLM scam? NO! Usana is certainly not a scam, but with that being said, you will probably fail if you follow the advices you get from the company. If you really want to succeed with your Usana business, you CAN, no doubt about it. There is a market for Usana's products, so in order to succeed you just have to educate yourself in marketing and recognize that it takes time and effort to grow a Usana business, and believe me, it will not happen by using these business opportunity seeking leads or working your warm market. About The Author: To learn more you can get a free copy of the MLM Marketing Blueprint, to get your private step-by-step blueprint helping you succeed in your Usana business. To discover additional tips for your marketing efforts visit my helpful blog; "Team Visionary" |
Tags: USANA BUSINESS, MLM SCAM, GREAT OPPORTUNITY, USANA SUCCESS, MLM MARKETING, USANA
