Using Digg to Market Your Website

As more and more people embrace Web 2.0 technology to develop and market their products and services, Digg has emerged as a popular option for news and content distribution.

However, this method has already been embraced by a number of web marketers so more creativity is required to overcome spam objections. Nonetheless, if you can come up with good content that people like enough to 'Digg' you could find your story making the Digg homepage and bringing potentially thousands of visitors to your website.

While there are many tips and tricks that can be exercised for getting content on Digg, the most important, and obvious, point is to produce good, quality content. Articles that offer advice and how-to information have a better chance of getting voted on. But, this is where your creativity must shine. Most people are already familiar with marketers vying for attention. So, you have to be unique, making yourself distinctly "dissimilar".

As with any content piece online, your headline is the most fundamental attention grabber you have to work with. Through testing, I've discovered that asking a question in your headline, if intriguing enough, can give you good exposure. The important factor to remember is that you have to deliver on your question. Readers assume that you will answer the question in your article and quick.

Another important aspect is that you have to target your market correctly. If your product or service is highly niched, no amount of good copy or outstanding headline will draw readers in. You may have to try other content types.

That's what makes Digg so important to your marketing efforts—it's not limited to editorial content. You can also reach the massive Digg audience with audio and video content. But, just like with your written copy, you will have to engage viewers with something original and entertaining to get your marketing message across.

Is your product or service new or innovative? Think of your Digg marketing efforts as educating the public. With enough consistent education, users will begin to understand what product can do for them.

One easy way to encourage users to Digg your content is to provide a widget on the content itself. Not only do you have to give them content that is "Diggable", you have to make it easy to do.

Having articles submitted on Digg is also a good method of link building for search engine optimization, even if your articles don't make it to the homepage. If you decide to Digg your own content, be sure you're doing it with other content also. Don't be a spammer by deliberately Digging only yourself.

What I've observed is that it's easier to put together poorly written material only for the purpose of promoting it on Digg. But, that's a brand killer in the long run.

On the other hand, I've also realized that focusing on making your content unique and valuable will give you a better chance of someone else Digging your content. It's when I forget about the marketing mechanism and actually provide good content that I'm most successful.

Relativity is pleased to offer Web 2.0 Advertising | Web 2.0 Marketing | Web 2.0 Promotions | iMedia services to the internet business public. You can download a free e-book with our latest insights into the Web 2.0 marketing world by signing up to our list at www.relativitycorp.com.

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