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Posted on April 1, 2006 by ColorCombos.com | Posted under Internet and Businesses Online
Using the Color Wheel to Boost Visitors to Your Site
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Of course, you also need to understand the ins-and-outs of page rankings, search engine optimization, and other methods of making certain individuals land on your website instead of a competitor's. However, utilizing the color wheel during your webpage's design process is an excellent way to start your business or organization on the right path. If you're not familiar with the color wheel, don't fret; it's really quite basic: In a circular format (reminiscent of a “wheel", hence the term “color wheel"), primary and secondary colors are laid out. Primary colors are red, blue, and yellow, those colors which cannot be made by mixing other colors together. Secondary colors are those which can be made by mixing two primaries (for instance, red and blue creates purple; blue and yellow, green; and red and yellow, orange.) (NOTE: Tertiary colors may also be included on some colors wheels which are more complex.) A very basic color wheel will consist of the abovementioned six primary and secondary hues and may include a variety of shades (darker than the hue) or tints (lighter than the hue). Colors opposite one another on the wheel are considered to “complement" one another; those directly next to one another are contrasting and do not tend to look pleasing to the human eye when used together. Given this straightforward information, you can use a color wheel to more effectively determine which hues to use on your website. Unfortunately, most novice (and some seasoned) professionals simply choose whatever shades they prefer; but personal leanings are not a scientific way to boost web traffic. Instead, it's wise to pick two general hues for your website (any more and you'll risk creating a colorful chaos). Specifically, pick complementary hues (those across from one another on the color wheel.) For instance, use shades of yellow and purple; or, if you prefer, try blue and orange. Again, remember that you're not deciding based on your favorite colors; you're actually being much more calculated. Traditionally, complementary colors make observers feel a bit calmer. Thus, if they are relaxed, they tend to be more open-minded. If you're selling a product or service on your website, wouldn't it make sense to put your prospective customers at ease? With a simple nod to your color wheel, you can choose complementary hues that will resonate with clientele on a subconscious basis. If you're not convinced of the power that a color wheel can have over sales and visitors, why not try an experiment? Compose two identical (text-wise and format-wise) web pages, but use complementary colors in one and random colors in another. Then, send the links to some friends and family. Gather as much data as possible on which page appeals to people more; you're likely to find out just why designers across the globe swear by the color wheel! About The Author: Visit http://www.ColorCombos.com to test and select color schemes for web site development. Also features a forum, archive of color sets, and more. |
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