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Posted on November 5, 2009 by Dan Pressler | Posted under Blogging
Viral Marketing With Prepaid Legal and The Blastoff Network?
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Why would a 38 year old NYSE company like Prepaid Legal Services, Inc hook up with a brand new internet start-up company like the Blastoff Network, the internet equivalent to a Home Shopping Network? A Quick History Of Pre-Paid Legal The inspiration behind the founding of this 38 year old NYSE company known as PrePaid Legal Services, Inc was a car wreck involving Harland Stonecipher back in 1969. While the other driver was determined to be the cause of the accident, she none-the-less initiated a frivalous lawsuit against Stonecipher that cost him thousands in self-defense legal fees. Because Stonecipher had medical insurance as well as automobile insurance, the financial impact from the accident was minimal. However, Stonecipher had no insurance to cover the cost of the subsequent frivolous lawsuit, a lawsuit he eventually won. The out-of-pocket costs associated with defending himself were born by him personally and left him financially devastated. With no existing providers of legal expense coverage, Stonecipher decided he would start his own company that would provide individuals with an insurance-like product that would help individuals with some reimbursing of designated legal expense costs. Today, Pre-Paid is a public company traded on the New York Stock Exchange and advertises 1.5 million members all owners of Pre-Paid’s legal expense and/or identity theft plan making Pre-Paid the undisputed leader in the legal services industry! What is it that attracted a solid and stalwart legal services company like PrePaid Legal to want to join forces with the equivalent to a home shopping network on the internet? Let's Look At The Blastoff Network The Blastoff Network is the brainchild of William Rodgers, Adam Smith, and Scott Berman who's idea it is to provide Blastoff members cash-back shopping from over 400 online merchants like iTunes, Walmart, Travelocity, Best Buy, Starbucks and the Gap. Blastoff members can also earn rewards as they invite other folks to join Blastoff and their network of members grows. According to Mr. Harland Stonecipher, the CEO of PrePaid Legal, the marketing potential of a combined Blastoff Network and PrePaid Legal for what each company has to offer the consumer in the way of products and services. Touted as a marriage of Direct Selling and Viral Marketing, he believes the potential is huge for both companies. The partnership of Prepaid Legal and the Blastoff Network provides Prepaid with a link on the Blastoff homepage advertising Prepaid’s legal expense plan membership where anyone can sign up to become a member and owner of a Prepaid Legal membership plan. Do Both Companies Count This As A Win? That being the case, it's not hard to understand why Pre-Paid Legal has struck an million member mark? We'll see! After all, it is all about exposure! Whoever can deliver their product to greatest number of consumers at the least cost wins! And Pre-Paid just might be a big winner in this game but only if its sales force is motivated enough to push existing sales way beyond where they are now, namely the 1.5 million member mark! Time will tell! A Financial Windfall For Prepaid Legal Reps? I guess what all the associates with PrePaid need to be asking is whether or not they will be able to create an income stream from Blastoff without any significant effort or involvement on their part? The real money will be made by savvy Prepaid Legal representatives who take advantage of the Blastoff website to drive traffic to it with the idea of exposing someone new to the PPL membership link and then following up with them to get them signed up as a new member. As always, the fortune is still in the followup! Network Marketers Are Already Best At Viral Marketing The Network Marketing profession has always be one of hype and exaggeration my opinion. Not that hype and exaggeration are not present in other industries or businesses but they seem to be a staple in MLM. Sorting thru the hype and having some real down-to-earth expectations of the effects of viral marketing will go a long ways towards producing solid and lasting results with Prepaid Legal and the Blastoff Network. For some thoughts on viral marketing, don't miss reading my recent article entitled: "Viral Marketing Puts MLM On Autopilot!" You can get to it from the link below… About The Author: Dan lives in Tucson, Arizona with his wife, Laura. They use Viral Marketing techniques as part of their Attraction Marketing System...to learn more about how to use Viral Marketing & Attraction Marketing Systems visit Dan & Laura |
Tags: PREPAID LEGAL, PRE-PAID LEGAL, PREPAID LEGAL SERVICES, BLASTOFF NETWORK, BLASTOFF, NETWORK MARKETING, MLM, NETWORK, ATTRACTION MARKETING, VIRAL, VIRAL MARKETING
