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Posted on January 16, 2008 by Daiv Russell | Posted under Marketing
Wallet Mailer marketing, it's money in your pocket!
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Advertising is a must, as any business owner knows. But do you want to keep using the same generic direct mail ideas year after year? Or do you want to really grab the attention of every single person who sees your campaign? Great direct mail ideas can be just the thing you need to stand out from the crowd and make your company's name stick in potential customers' minds. The wallet mailer is causing a lot of buzz - an eye-catching mailer in the form of a wallet has fake money detailing your promotion, marked with your company's logo. It includes there fake credit cards (you can also include a business card and there is space for company information). This clever approach will pique people's curiosity so they open it first just for the sheer novelty of it. The wallet mailer is a nice reward for existing customers, generating good will to encourage future sales. Include coupons and a referral bonus so they can help your business spread virally by giving the fake money to their contacts. The wallet contents can be customized to match any kind of business or offer. Regardless of whether you're promoting office supplies, holiday ornaments, even actual wallets! Leverage your existing customer base to encourage repeat business and word-of-mouth. Be careful while targeting new customers with direct mailers. The question to ask is this: Will a potential lead even open a piece of mail from a business that he knows nothing about? To convert a lead into a customer, engage his or her attention with an eye-catching sales letter. If you include coupons that resemble money in your wallet mailers, their recipients are likely to be interested in opening it to see what else they contain. That will lead the potential customer to examine the rest of the mailing and to read your sales pitch, which is the toughest part of getting a new customer for your business. While there are many clever ideas out there for direct mailings, the wallet-mailer will definitely help you spread your message to current customers and potential clients. You can include almost anything in the printed material included in the mailers, and you can strike any tone that you think is appropriate. After that, just watch your business grow! About The Author: To see the wallet mailer direct mail insert visit wallet-mailer.com. Daiv Russell is a marketing strategist with Envision Software. Visit our site to learn how to apply the 4C formula for web marketing success. |
Tags: DIRECT MAIL IDEAS, DIRECT MAIL TIPS, SMALL BUSINESS MARKETING IDEAS, MARKETING, DIRECT MAIL, DIRECT MARKETING
