Web domains and the search engines

Whether you are buying a new domain to build up and then sell, or whether you want to keep it to make money from, you should give some thought to the use of SEO in the development process.

If it is to make your site more valuable for a buyer to whom you can show steady traffic, or for the sake of your income (for which you also need steady, and hopefully growing levels of traffic), optimization is essential unless you are simply going to promote by Pay Per Click.

You may have heard some SEO myths presented as fact. It is generally agreed among the top SEO commentators that key words in the domain itself have no influence on the results rankings of site pages. The days are long gone where search engine algorithms could be conned by simple tricks like creating a domain called buy-my-cheap-discount-widgets.com. Any internal page names, if they include keywords, may have some effect, though this too is unlikely.

So, when choosing a domain, you shouldn't sweat it when you find all the best domains are already taken. The search results will show the domain name to those searching, but that is the only possible advantage of keywords in a domain name.

The second myth is that using pay-per-click on your new domain will get it picked up, get it spidered, and give it a push up in the search engine rankings. This has been shown to be completely untrue, and is the result of simple-minded hopeful thinking.

Get some links from other sites, and the spiders will arrive soon enough.

Show decent content, and the search engines will learn to love you. If you can't create original content, look for a writer who can. The old ways of collecting web content – scraping, using public domain directory listings, and all the gray and black hat techniques either don't work or will get you degraded in the results.

Don't worry about word density, just create your pages on a natural, coherent subject. In fact, do not be concerned about the search engines at all. Your intention should be to give something great to your real audience – your human visitors.

Validating your new site to W3C standard is a total waste of your time. Any search engine would have to exclude 99% of the web from its results if it used this for ranking. Use the time saved to create new pages.

Don't pay to place your new domain in paid directories, or directories selling pagerank-based links. This may have worked once, but the search engine algorithms no longer give much weight to tricks like this. Think about it – a cash-rich company could buy its way to the top of the listings for every phrase it wanted, if paying for links actually worked: and it would eliminate the worth of the search engines to their users. This is precisely Google and the other engines want to avoid at all costs.

OK, the search engines can still make errors. Some sites, however good and original their content and however prolific their incoming links, just never do anything in the search results. Buy another domain and try again.

To read all about domains, how to buy them and how to make money from them, go here - free domain names.

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