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Ezine ready page
Ezine ready page
Posted on April 1, 2006 by Gen Wright | Posted under Internet and Businesses Online
What Makes an Effective Squeeze Page
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The goal of the squeeze page is to capture the names and email addresses of the website visitors. This is the only reason why you need a squeeze page, so you should do everything in your power to make it work for you. Here are some important pointers to remember. First, make sure that your opt-in form is always on the top half of your webpage. My recommendation has always been to have nothing but the opt-in form with a few bullet points on a single webpage. If you want the highest opt-in rate, then this is what you should be doing. However, sometimes, it doesn't appear appropriate to have nothing but a boring webpage with plain text on a website. For instance, if you have branding concerns, you may want to have more information on the webpage than just some plain texts. In that case, just remember that the best location for your opt-in form is the top-fold area of your webpage. If possible, place it on the top right hand corner of the webpage. You can then place whatever necessary information beneath. This way, there's very little chance that the website visitor can miss your opt-in form. The second most important element that'll affect the effectiveness of your squeeze page is having a compelling reason for website visitors to opt-in. Giving away something free has been the traditional advice, so I'm going to give you a piece of advice that's a little bit different. Give away something free, but make sure that whatever you're giving away is unique, and extremely valuable to the subscriber. Don't give away junk, and expect your visitors to sign-up for junk. They'll unsubscribe anyway. Give away solid, exclusive information (your best information if you can) to your subscribers. Make it very hard for anyone to refuse your offer. Remember, it doesn't always have to be more, but whatever you're giving away has to be useful to your website visitors. This achieve a few goals, which is beyond the scope of this article but from my own personal experience, these two simple (yet powerful) pointers have been very effective. About The Author: For Article Distribution Service or Article Submission Services, please visit www.fastsubmitarticles.com |
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