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Posted on February 7, 2008 by Daiv Russell | Posted under Marketing
What's In YOUR Wallet? : Marketing Tips using the Wallet Mailer
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You can use a Wallet-Mailer to distribute coupons and / or advertisements for your company. It looks like a typical wallet that can be handed out at a promotion or mailed to different locations. A single First Class stamp is usually sufficient postage, but the actual cost depends on what items you decide to include in your mailer. It should include your company logo and a message on the inside flap It opens up just like a normal wallet, but includes other items. Coupons, fake money specially printed for the promotion, and full advertisements are some of the items you can choose to use. There should be a clear sticker that seals the wallet shut to prevent it from opening during shipping. This mailer stands out from other direct mail ideas. If you spice it up by using red ink, the response rate is twice as much as normal mailers. The possible choices are to purchase only the wallets, print your own inserts, or have the company assemble the entire product. The wallet mailers and coupon sheets can be purchased separately in any quantity. Design and print wallet mailers using the envelope setting on a standard laser printer. Print coupons you design using a standard printer and pre-perforated sheets. Advertising campaigns are an integral part of a new business' success or failure, and having the right marketing can set you on your way to becoming a profitable, established business. This is especially true with a small business, which is less likely to be able to afford the expense of numerous failed mailing campaigns. Wallet mailers can capture a consumer's attention in situations where a standard mail campaign about a new business may not. Existing businesses can benefit from wallet mailers as well. By mailing current and previous customers promotional material, you can increase your return customer rate. You can also attach wallet mailers to your products, so that people who purchase goods from you will receive coupons along with their order. This simple and inexpensive act can prompt return customers to your company. The wallet mailer is one of the best direct mail ideas, both for new and established businesses looking for additional customers. In the sea of advertising and mailing campaigns that the average consumer receives, a wallet mailer will stand out from the rest of the crowd, improving your chances of a successful promotional campaign. About The Author: To see the wallet mailer direct mail insert visit wallet-mailer.com. Daiv Russell is a marketing strategist with Envision Software. Visit our site to learn how to apply the 4C formula for web marketing success. |
Tags: DIRECT MAIL IDEAS, DIRECT MAIL TIPS, SMALL BUSINESS MARKETING IDEAS, MARKETING, DIRECT MAIL, DIRECT MARKETING
